Published on November 5, 2019

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Photography by Michael Wiltbank

If you’re one of those people who becomes seized with a bout of indecision when it comes time for buy a gift for someone, fear not. We may have a way to circumvent presents-related procrastination this holiday season—and it’s all thanks to a Pinterest report. 

Based on what users are searching for and saving, the platform’s powers that be put together a comprehensive survey of what’s trending in the gifting arena this year. It’s definitely interesting to peruse the findings from a societal standpoint, but they’re most useful when applied to your shopping list. (Does the fact that searches for “cooking recipes videos” are up 622 percent year over year coincide with the new wave of DTC cookware brands? Probably.) Have a few picky friends that are mind-bogglingly hard to shop for? Narrow down your options based on some of the most popular gift ideas of 2019, according to Pinterest: 

Eco-Conscious Stocking Stuffers

We’ve seen it in our color of the year predictions and our kitchenware: Sustainability is arguably the most important topic of the year. No wonder searches for sustainable gifts are up 118 percent. Help a friend make the first step toward less waste by supplying her with something small but impactful, like chic reusable straws or a refillable soap dispenser.

Kitchen Tools

As we mentioned, cooking videos are trending, so chances are good that your pal is newly addicted to Bon Appètit’s YouTube channel. A set of splatter-paint spoon holders—or really any present that gives him the chance to unwind by the stove—is all it will take to make that friend happy.

Travel Kits

Whether it’s a silky sleep mask and blanket set for long-haul adventures or a collection of leather pouches for toting jewelry and makeup, it’s worth going the extra mile (no pun intended) for the globe-trotter on your list—“travel kit gifts” searches jumped 41 percent. 

Wellness-Related Goodies

With searches for “wellness gifts” up 54 percent, you can’t go wrong with some self-care. Of course, what this means is different for everyone: If your sibling is particularly fitness-driven, maybe this is a certificate to her favorite workout class. If she likes to chill out by DIY-ing a spa visit at home, bath salts and candles included, a plush robe will do the trick. 

Plant Accessories

Haven’t you heard? Gardening is the new exercise (it helps reduce stress and depression). No wonder inquiries for “gardening videos” have risen 322 percent since 2018. Bestow your giftee with a colorful pair of pocket snips to encourage her to get started on that greenhouse—or at least some herbs on the windowsill

See more gift ideas:
Is IKEA the Most Underrated Place to Shop for Gifts? 
I Never Decorate for the Holidays—Then I Saw Ferm Living’s Collection
CB2’s Holiday Line Proves It’s Never Too Soon to Get Into the Holiday Spirit

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