Published on January 28, 2019

When Domino editors sit down to plan out the year’s travel itinerary, you’ll find that our vacation plans are often fueled by our never-ending search for color. The whimsical getaway we’re adding to our must-visit list in 2019? Kuşadası, Turkey.

Situated along the Aegean coast, the beach town recently underwent a bold and colorful refresh, courtesy of the paint brand, Marshall. Per Lonely Planet, the company painted 400 homes in the Tepe neighborhood of Kuşadası in varying shades of pink, yellow, blue, orange, green, and purple. The project is a part of an ongoing initiative called “Let’s Colour” which is designed to bring color to residents in underprivileged areas. The Tepe project will be officially completed this April and is one of nearly 2,300 “Let’s Colour” initiatives that have been completed all over the world.

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courtesy of AkzoNobel

The ombre waves of color appear to cascade down the side of the mountain, making the candy-colored facades easily visible from the water’s edge. While Kuşadası is a destination in its own right, many consider the coastal town to be a jumping-off point to see the classical ruins in nearby Ephesus.

“This is a crucial location for us, as it’s the first place seen by tourists when they arrive at Kuşadası ports. It makes for a striking panorama, which is why we believe this project will make a great contribution to our community,” Kuşadası mayor Özer Kayalı said in a statement, according to Lonely Planet.

Kuşadası isn’t the first town of its kind to get a color-charged makeover in the hopes of attracting more tourists. A similar Instagrammable project was carried out in the small Indonesian town of Kampung Pelangi in May 2017—and the rainbow houses were a major hit.

There’s no doubt this rainbow-infused paradise will be taking over our feeds (and travel itineraries) this summer.

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