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Purple is having a moment, and the numbers prove it. From soft lilacs to moody plums, the once-polarizing hue is taking over our feeds and our walls. According to Farrow & Ball, purple saw the largest U.S. sales growth of any paint color group in its stable this year, jumping a whopping 63.5 percent from 2025 to 2026. Consider this your sign to give violet a chance.
Of course, purple’s comeback didn’t happen overnight. Benjamin Moore named the heather-tinged Cinnamon Slate its 2025 Color of the Year, and back in 2024, trend forecasting agency WGSN predicted that purple would be a standout shade in fashion and design for fall/winter 2026–27—that projection has been making the rounds on runways. So, naturally, interiors aren’t far behind.
Some designers saw this coming years ago. When we asked about the next big kitchen cabinet colors back in 2023, Justina Blakeney was already thinking purple. “From lavender to aubergine, I wouldn’t be surprised to find this tranquil and sophisticated color showing up on kitchen cabinets as well, especially since the color is made up of red and blue, the color symbols for fire and water—the two elements deeply at play in the kitchen,” she told us. Designer Kirsten Blazek agreed: “If you want to go riskier, then dark reds and purples will also be in the mix.”
So how do you actually bring the color home without making your space feel like a childhood bedroom? Choose a shade that suits your space and appetite for the adventurous. There’s a purple for practically every personality, as you can see below.
Farrow & Ball’s Brinjal
In the Brooklyn home of Jordan Slocum and Barry Bordelon, aka the Brownstone Boys, Farrow & Ball’s Brinjal lends their office a moody vibe. The brown-leaning eggplant can feel almost like a neutral, but it takes on a groovy punch when an entire space with matching fabrics is drenched in it.
Backdrop’s Gin Blossoms
For something a little lighter, this “not too sweet” shade of purple from Papers and Paints provides just enough whimsy in houseware designer Matilda Goad’s London bedroom. The color is similar to Backdrop’s Gin Blossoms, a warm lilac that brings a dose of creative energy to a home office or family room.
Sherwin-Williams’s Coquina
Sherwin-Williams’s Coquina, meanwhile, is a muted mauve that walks the line between playful and understated, making it a surprisingly versatile alternative to beige. See: the island in professional organizer Meggie Mangione’s Houston kitchen.
Benjamin Moore’s Quietly Violet
In this D.C. renovation by Zoë Feldman, a mix of purples and reddish browns cocoon the bedroom. Quietly Violet by Benjamin Moore coats the millwork, while the deeper Cola wall paint by Farrow & Ball comes off more aubergine in contrast.
Sherwin-Williams’s Wisteria
In this New Jersey farmhouse by Michelle Gage Interiors, the graphic checkered floor was just the right balance to the custom purple hue from Sherwin-Williams, which the designer describes as “hazy lilac.”
