Amazon can giveth (info), and Amazon can taketh (hours of your free time), but no one can deny that the legion of users and commenters can make or break a product on the site. For good reason, too. Most commenters have useful insights into their experiences with a product, helping you in your decision to purchase or stay away.

But where the commenters can really shine is bringing notice to a little-known product, taking something from underground to cult-status, with a couple thousand passionate reviews. So while on the latest hours-long perusing on Amazon, we were blown away by one specific product, which has still maintained its underground status, while quietly receiving nearly 10,400 positive reviews and a 4.5 rating. We’re talking about Thayers Alcohol-Free Rose Petal Witch Hazel Toner, the little toner that could.

Alcohol-Free Rose Petal Witch Hazel Toner, Thayers ($6.99)

First off, pretty much everyone needs a toner, they’re wonderful for almost all skin types. They can remove contaminants on the surface level, balance skin’s pH, and give a much-needed hydration boost. If you’re using the wrong type of toner though, they can majorly dehydrate and irritate skin—based entirely on the ingredients list. And usually a toner with alcohol in it is not your friend, it’ll lead to a long-term lack of hydration. Thus, alcohol-free toners are preferential. And exactly where the Thayers toner comes into play.


This flower-powered formula restores dry skin and gives a dewy, glowing complexion (sold!). The witch hazel extract controls oil production, while also soothing skin and reducing redness. And lastly, the Vitamin C strengthens cells, and fades blemishes and scars. All in all, a super-powered toner, available for $6.99, with one-day Prime delivery for subscribers. Also bonus points to the product because it smells like a bouquet of fresh roses, which is just so lovely.

Don’t believe us? The reviews speak for itself. Here’s what one 5-star review by MariaC said:

“I can’t say enough great things about this product!!! I love it! I love everything about it… I love its effectiveness, I love how it feels on my skin, how it smells and how it cleanses my face. Great product, I keep purchasing this over and over and over and over again. It doesn’t dry out my skin but leaves it fresh and soft and I love that it’s all natural and alcohol-free.”

See more of our favorite products we can’t stop raving about:

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