Move Over Sephora, Amazon’s New Beauty Section is Insanely Good
And available for next-day shipping.
Published Apr 23, 2019 5:00 AM
Beauty has previously been a tricky arena for Amazon, due in part to counterfeit sellers and, at times, a less-than-luxurious shopping experience—but that’s in the past. To become more of a legitimate player in the market, Amazon launched its new Luxury Beauty section, which has a sleek, approachable, Sephora-like interface.
The new category is separated into five sections: skincare, makeup, haircare, men’s grooming, and fragrance. Within each category are elevated brands like Phyto, Oribe, and Smith & Cult. Plus, each product has detailed descriptions about not only the ingredients and how to use it, but also the brand, making it much easier to understand what you’re buying.
Call us suckers, but we’re absolutely blown away by the selection, not to mention that infallible next-day shipping. Here are 11 items we’re adding to our cart ASAP.
This is a hydrating face oil, but one that’s entirely dedicated to radiance. Turmeric and Vitamin C do the heavy lifting to impart a brighter and more refreshed look to skin, even within just a few weeks. It’s the latest launch from beloved skincare brand Sunday Riley, who is known for wildly popular and efficacious products, like their lactic acid-based Good Genes and nighttime retinol face oil Luna.
Perhaps one of the greatest things you can do for the quality of your hair has nothing to do with haircare products at all—its purchasing a new showerhead. This beauty from hair brand T3 removes up to 95 percent of chlorine, dirt, and bacteria from shower water, helping you to drastically improve the quality of your water for overall healthier hair and skin. Plus the showerhead has seven spray settings, so you can customize according to desired pressure—it’s divine.
Well well well, look who we have here—only the fanciest of fancy makeup brushes. A serious steal, from the lovely brand Artis. Not only are they incredibly made (from faux hair so they’re animal safe), but they are scene-stealers when showcased on the vanity. The bristles are so wonderfully soft, it’s like massaging a cashmere sweater on your face.
Amazon gets major bonus points for offering this glamorous, eco-friendly Japanese brand in the Luxury section. Everything under the brand, from their micellar waters to foundations, is incredible, but their cotton Cleansing Spa Water Cloths are cult-status. They remove makeup (even waterproof!) and impurities while nourishing skin with mineral-rich cleansing spa water. There are a lot of cleansing wipe competitors, but this is one of the best in the biz.
Fragrances on Amazon are sometimes tricky to purchase, which is why this certified-authentic Luxury section is so brilliant; it’s the convenient pricing and shipping of Amazon Prime, but with the high-end brands you love. Super-luxe brand Amouage is treasured amongst the fancy olfactory circles. Try Beach Hut, which has a woody, warm, bergamot blend that’s dreamy year-round.
Pretty much the makeup and skincare go-to brand for all cool girls, Make creates easy-to-wear, fun products that are effortless to apply and fun to show off. This lip gloss doesn’t feel sticky, comes in 12 shades, and 10 percent of proceeds go to a nonprofit to fund women-led business in the U.S. That’s what they call a win/win/win.
Elemis is one of the highest quality British brands around, but the products aren’t the easiest to locate. Now they’re available via Amazon Prime, and this balm is one of their most beloved products. It’s an expert at deeply cleaning skin and leaving behind a gorgeous, complex scent.
Speaking of OG British brands, this iconic hairbrush is loved for its lifelong guarantee. It actually makes hair healthier, thanks to the redistribution of natural oils, while exfoliating the scalp and stimulating hair follicle circulation. An investment for sure, but it’ll last—you guessed it—a lifetime.
Dr. Macrene wants to make botox obsolete, and she’s just the person that can do it (see her multiple Harvard genetics degrees). She created her 37 Actives line to significantly reduce wrinkles and lines at the same reduction as lasers and botox—yeah, it’s that incredible. It may be on the pricier side, but the amount of science and skill in each bottle is completely worth it (and they last for months). And this Amazon product is verified through her, guaranteeing the quality.
This is one of the internet’s favorite treatments for a clean scalp and shining locks from one of the oldest, most beloved French hair brands. Just dot the product into your scalp, massage, let it sit for 20 minutes, and then shampoo your hair like normal.
This spray is one of the greatest inventions for imparting cool-girl texture into blah, just-washed hair. Take advantage of that next-day shipping with one of the most respected brands in the industry. And Oribe’s product page is a great example of what Amazon is striving to do: They give easy-to-use comparisons on similar Oribe products, explaining how to use each one and in what order. It’s as organized and simplified as any other beauty site I’ve ever been on.
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