First Look at Chip and Joanna Gaines’ New Target Collection
The upcoming lifestyle brand is affordable and just in time for holiday gifting.
Updated Sep 29, 2021 8:00 AM
We may earn revenue from the products available on this page and participate in affiliate programs.
We’re getting closer and closer to the official launch of Chip and Joanna Gaines’ Target lifestyle collection—available November 5—and now, thanks to a newly-released lookbook, we have more information.
The full line will feature over 300 pieces that include everything from a toddler pajama set to chic lanterns to festive decor. The best news? True to Target style, the collection is actually affordable. Most items are priced at under $30, making them the perfect solution to all your hostess gifting struggles.
“We wanted to design the collection for everyday life—industrial and vintage elements for those who value traditions, but also want to add a modern touch through classic patterns and organic finishes,” said Joanna in an interview with Target. “The inspiration for Hearth & Hand with Magnolia came from those sweet moments in life that bring people together—everything from holiday traditions and family gatherings to quiet nights around the fire.”
Want to get a first look at the new collection (and get a head start on holiday shopping in the process)? Here are some of our favorites from the upcoming lifestyle brand.
Consider your brunch table top decor sorted: This minimalist pitcher is great for either serving beverages or transforming into a makeshift vase for your favorite seasonal blooms.
Galvanized House Lantern, $19.99
Equal parts durable and stylish, this lantern makes a great home (pun-intended) for your pillar candles.
Foldable Storage Bin, $26.99
A stylish alternative to storage baskets, this bin is prime for everything from storing winter throw blankets to hiding laundry. And thanks to its multifunctional design, you can take it on the go as a tote bag.
Pot holders are one of those things you keep forgetting you need until you’ve burned your fingers/whatever towel was conveniently nearby while trying to transport a hot pan. These striped options have a leather loop for a touch of rustic style and will pair well with virtually all kitchen decor.
Plaid Pet Bed, $34.99
While you’re updating your home decor, don’t forget about your pups! This festive-feeling plaid cover lends a cozy vibe to any room, and as a bonus is removable for easy cleaning.
Wood and Wire Tray, $29.99
Everyone needs a sturdy tray, and Hearth & Hand’s brass-and-wood option doubles as a timeless decor piece. Make it functional by putting it to use as servingware at your next get-together or keep it decorative by using it to display smaller accent pieces.
Stoneware Mug, $3.99
At under $4, why wouldn’t you buy this mug? Add to your kitchen collection and make your morning coffee just a little bit chicer.
Vase with Flower Frogger, $16.99-$19.99
Bring in a rustic element with a simple galvanized vase—there’s even a built-in frogger for easy flower arranging.
Available in a variety of neutral colors, this plate is part of a larger kitchenware collection that will elevate your everyday essentials. The uneven edge makes these stoneware pieces a little more unique than other dining plates.
Plaid Throw Pillow, $24.99
Dress up your living room with a decorative throw pillow. The pillow’s classic print is easy to style and can either be mixed in with other like-colored throw pillows or used on its own as a statement piece.
Swap out a tablecloth and save yourself the messy cleanup from inevitable spills with this woven table runner. The classic style and neutral colors ensure it makes a great backdrop for any tablescape.
Low on storage? Floating wall shelves are the solution to your organizational woes, and these pretty yet simple shelves are a great way to display your favorite decor pieces while bringing in a touch of modern style at the same time.
See more from Chip and Joanna Gaines:
Fixer Upper Is Ending After Season 5 (No, You’re Crying!) You’ll Soon Be Able To Get Joanna Gaines’ Recipe for Brownie Pie Target Is Collaborating With Chip and Joanna Gaines for the Collection of Our Dreams