Style & Shopping

Your First Look at Chip and Joanna Gaines’ Spring Target Collection

We have a sneak peek at the refresh hitting stores on December 26.
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Mark your calendars: Target’s recently launched Hearth & Hand with Magnolia collection—courtesy of Chip and Joanna Gaines—is set to debut a slew of new products just in time for the new year. It was only two months ago that the beloved design duo first launched their home and lifestyle collaboration, therefore officially introducing their signature farmhouse aesthetic to the masses.

Now, with the upcoming launch of a new restaurant and their first cookbook (get the first look here), we’re anticipating that 2018 will be full of Chip and Jo joy, despite the fact that we have to bid adieu to Fixer Upper. Beginning December 26, 2017, Target will roll out 140 (!!) new items—from linens to storage—so that we can all continue to feel at home with the iconic HGTV stars in the new year.

Below, catch a first glimpse of the upcoming collection, and get the low down on Joanna’s favorite selections for spring.


Perfect for a post-holiday refresh, Hearth & Hand’s early spring line will feature everything from colorful kitchenware to faux greenery—and luckily for us, the collection is also expanding into the home office space. Workaholics who want to hit the ground running in 2018 will be able to shop all things organizing, from planners to file holders and desktop calendars.


Considering 140 items is quite a lot to sort through, the easily-stumped might want to consider a little help from the Fixer Upper queen herself. Joanna’s go-to picks from the line include a triangle dinner bell (made with a prompt hostess in mind), a galvanized mailbox, and miniature bowls in gold and blue.

Focused on a spring state of mind, the new assortment boasts fresh textures and bright hues. While the collection still bears Magnolia’s rustic stamp and modern farmhouse sensibility, delightful pops of coral, for instance, make a welcome appearance. (Peep the pretty kitchen towels.)

And if you can’t make it to a store, don’t worry: All 140 items in the new line will be available both online and in stores nationwide starting on December 26, 2017. While prices range from $0.99 to $129.99, most products come in at under $40—a major relief for those of us who went way over our holiday shopping budget this year.
No new year’s resolution yet? Make a promise to a chic farmhouse—with an affordable and expert-approved edge.

Want to prepare for the design year ahead?

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Lydia Geisel Avatar

Lydia Geisel

Home Editor

Lydia Geisel has been on the editorial team at Domino since 2017. Today, she writes and edits home and renovation stories, including house tours, before and afters, and DIYs, and leads our design news coverage. She lives in New York City.