Chip and Joanna Gaines Are Officially Launching Furniture at Target

Prepare to see a lot more Hearth & Hand.
Living room with wooden Shaker-style furniture

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If there’s one thing Target is predicting for 2020, it’s that one of the biggest trends of the past few years is here to stay; in fact, farmhouse style is just getting started.

Expect to find a lot more from Hearth & Hand With Magnolia—the Target line by Chip and Joanna Gaines—in stores come December 26. “You’ll see neutral colors and natural textures, and we’re adding in more options to layer,” says Jill Sando, Target senior vice president and general merchandise manager of apparel, accessories, and home.

The first big expansion of the line for the new year (and one of Target’s many new spring collections)? Furniture. Hearth & Hand’s latest drop includes Shaker-style chairs, benches, and tables that will go perfectly with that simple, cream-colored stoneware set you’ve been eyeing. Best of all, with prices mostly under $200 (that top out at $400 for a substantial dining table), giving your space a calm, ever-so-slightly rustic refresh doesn’t have to break your budget either.

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Rebecca Deczynski


Rebecca is most often found digging through troves of vintage treasures, both in-person and online. Ask her to recommend a good book to read or an obscure Instagram account to follow, and you won’t be disappointed.