One of Our Favorite Home Decor Shops Is Getting in the Paint Game
Anthropologie wants to be your one-stop design destination.
Published Sep 28, 2018 5:02 PM
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Anthropologie is one of our go-tos for affordable home items—from designer collaborations and one of this year’s best outdoor furniture collections to wellness items and even beauty products, the big box retailer is always on top of the latest trends. And now, the brand is branching out into a new decor arena: paint.
Starting tomorrow, Tuesday, June 19, you’ll be able to shop for paint at Anthro, courtesy of a partnership with British paint and wallpaper powerhouse Farrow & Ball. This means you’ll be able to get Anthro-approved paint colors both online and in-store (like this super trendy shade of blue that completely revamped a Domino editor’s apartment)—and take advantage of being able to compare your Anthro furniture to the paint color you think will best complement it.
“Farrow & Ball is the only brand as captivated by color as Anthropologie,” Anthropologie Group’s co-president, Andrew Carnie, tells Domino. “With an extraordinary palette and quality of finish, Farrow & Ball is the perfect match for our expansion into wall color.”
You can expect not only the complete line of 132 colors from Farrow & Ball’s collection, but also primers, undercoats, brushes, and rollers to make your DIY paint job easier than ever. And although there are currently no exclusive colors offered by Anthro, they aren’t ruling that out. This is the first foray into paint for the brand, and part of a larger plan to make Anthropologie “a true end-to-end design resource,” as Carnie puts it.
While wallpaper is certainly having a moment, a fresh coat of paint will always be the fastest and most cost-effective way to give your space a color refresh. And maybe it’s the maximalist vibes taking root, but there’s no shortage of fun, bold hues hitting the market—from PPG’s deep forest green as Color of the Year to former Bachelorette star Jojo Fletcher’s curated palettes for Sherwin-Williams.
If you need some design ideas, well, that’s what we’re here for. For a more subtle look, maybe try a dusty pink like Setting Plaster or a soft blue like Parma Gray. The wilder among us could go seriously bright with red hot Blazer or sunny Babouche, and an all-white kitchen would really stand out with a deep dark canvas like Railings. Or just ditch all our suggestions and make your own color combo—after all, sometimes, rules are meant to be broken.
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