Why I’ve Been Recommending This Product to Everyone I Know
Buy this and breathe easy.
Updated Sep 29, 2021 6:57 AM
We may earn revenue from the products available on this page and participate in affiliate programs.
If you live in a big city, you’re probably well aware of air pollution being a daily problem. (We bet the “unhealthy for sensitive groups” alert on your weather app is a familiar sight.) Luckily, there is something you can do for your immediate health. No, it’s not moving to a farm. It’s $40, it’s available to buy at Urban Outfitters, and it’s actually super-chic: Introducing the Morihata Chikuno Cube.
Here’s how it works: By using activated charcoal (yes, the same thing you use for purifying your water) and clay minerals, the pores in the purifier suck up impurities in the air. It’s engineered to amplify the total surface area of charcoal in the product—so it can reach spaces up to 17 square feet. It can also handle all types of climates, so you can put it anywhere in your home (it’s portable!) without worrying about humidity or heat damage. The sleek honeycomb design is just the cherry on top.
I’m personally enamored. Six months ago, when a knee injury meant I would be staying at home most of the day, I bought the cube on a friend’s recommendation. As someone who cooks a lot, I found that placing the mini purifier in my kitchen made strong smells (even fish!) disappear in less than 10 minutes, when they used to take hours to dissipate. At night, I breathe so much better when the product is next to my bed.
It’s quite easy to care for, too. To clean, the company recommends simply leaving it in the sun for six hours once a month (this refreshes the charcoal in the product), so I just let it hang out on my tiny balcony before I head to work.
A word to the wise: The Morihata Chikuno Cube previously sold out on Urban Outfitters’s website in less than a month, so if you’re intrigued, snap it up now. It’s worth it to breathe a little easier—something we could all use, regardless of our zip code.
See more ways to bring wellness home: This Kate Middleton–Approved Sleep Oil Is the Perfect Nightcap Which Essential Oil to Use, Based on Your Mood Want to Be Less Stressed? Look for a Neighborhood With This Feature