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One way all the top paint companies let us know what colors are going to be big next is by releasing a color of the year prediction (already, Benjamin Moore dubbed a vivacious coral as its pick for 2023; Behr is going all in on white; and Sherwin-Williams shocked us with a light brown forecast). But perhaps a more accurate indicator is simply looking at what’s new on the shelf. Over the past three months, many of our go-to brands have introduced fresh hues to their assortments, and while we weren’t surprised to find a handful of calming greens in the mix, there are plenty of swatches (Hello, Neon Pink!) we’re excited to experiment with. Here’s a full list of what’s new.

Backdrop

The Latest

Backdrop’s whole M.O. is sticking to a curated palette, so when it does come out with a new lineup, you know it has been thoughtfully considered. This launch features three (!) shades of green—but there’s no sage here. A saturated Kelly green, a dark olive, and a riff on chartreuse lead the way. And when it comes to the company’s clever product names, it’s the fourth hue, an earthy beige dubbed Brooklyn Cowboy, that gets our gold medal. 

Clare

The Latest

A heavy pour of red wine, a forest floor coated in moss, a crisp afternoon on a boat—Clare’s just-released paints have us pumped for the cooler months ahead. But it isn’t just a feeling that inspired this drop: The company polled its customers to figure out what holes to fill, like how the palette was lacking in shades of red (hence the deep burgundy pick). This trio is on the darker side of the spectrum, so keep them in mind for a moody den or basement makeover. 


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Farrow & Ball

The Latest

At the very end of September, the beloved British brand gifted us with 11 exciting shades—the first additions to its collection in four years. Joa Studholme, Farrow & Ball’s color curator, who worked alongside head of creative Charlotte Cosby, has a soft spot for Beverly, a mid-to-dark green that works wonders in a kitchen when used alongside Selvedge, a denimlike blue. 

Behr

The Latest

The key to finding the right white paint is to edit from the very beginning or else it will feel impossible to make a decision. Fortunately, Behr’s drop is all about everyday neutrals, so most of the hard work is done for you. Plus these 10 swatches are part of the company’s Designer Collection, meaning they’re professional-approved. 

Dunn-Edwards

The Latest

Changing the color of your front door is a small but impactful project (some colors like black have even been proven to increase a home’s value). Dunn-Edwards’s latest limited-edition assortment is meant to encourage you to do just that—the 80 hues (62 of which are new to the brand) are entirely geared toward front doors and available in weatherproof finishes, including its premium low-VOC Spartashield product.

Lick

The Latest

Remember millennial pink? Think of this dusty alternative as its cooler cousin. The shade, which features a touch of gray in it, was inspired by Soho House’s location in Nashville and designed to look good alongside exposed brick and velvet furniture.


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