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With five kids of their own, Chip and Joanna Gaines have a pretty good idea of what little ones want in their rooms at this point. But in case you needed a reminder that the Gaineses are in fact cool parents, behold their latest collection for Target

We’ve come to associate their Hearth & Hand line with a modern-rustic aesthetic, but this cheerful assortment of 60-plus products leans more retro (and features their very first kids bedding to boot). Items range from $14.99 for an adorable analog alarm clock to $79.99 for quilted comforter sets. We were pleasantly surprised by the old-school vibe and pastel palette, which would work wonders in any grown-up space. Below, we rounded up a few finds both kiddos and adults will love. 

A Pastel Task Lamp 

Metal Table Lamp – Hearth & Hand™ with Magnolia, Target ($30)

Whether you’re finishing up homework or catching up on email, working through the wee hours of the night won’t seem so bad with this blush light to keep you company. 


A Better Wake-Up Call 

Kids Alarm Clock – Hearth & Hand™ with Magnolia, Target ($15)

If you’re up for the challenge, take a break from all that blue light by swapping out your smartphone for this sunny yellow analog clock. Old habits die hard, so if you have children, start ’em young! 

A Catchall Coat Rack 

Wall Hooks – Hearth & Hand™ with Magnolia, Target ($20)

This handy set of hooks, which comes with mint green or peachy pink knobs, is ideal for an entryway, bathroom, or really any place that’s prone to mess. 

A Quilt With Charm 

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Modern Quilt – Hearth & Hand™ with Magnolia, Target ($50)

With its contemporary triangle pattern, this certainly isn’t your grandmother’s blanket.

A Meaningful Memento 

Grand Canyon Wall Art – Hearth & Hand™ with Magnolia, Target ($20)

Love a good road trip? This print might just inspire your next family vacation (or remind you of your fun-filled holiday last summer). 


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