Published on June 25, 2019

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illustration by aaron bengochea

With five kids of their own, Chip and Joanna Gaines have a pretty good idea of what little ones want in their rooms at this point. But in case you needed a reminder that the Gaineses are in fact cool parents, behold their latest collection for Target

We’ve come to associate their Hearth & Hand line with a modern-rustic aesthetic, but this cheerful assortment of 60-plus products leans more retro (and features their very first kids bedding to boot). Items range from $14.99 for an adorable analog alarm clock to $79.99 for quilted comforter sets. We were pleasantly surprised by the old-school vibe and pastel palette, which would work wonders in any grown-up space. Below, we rounded up a few finds both kiddos and adults will love. 

A Pastel Task Lamp 

Whether you’re finishing up homework or catching up on email, working through the wee hours of the night won’t seem so bad with this blush light to keep you company. 

A Better Wake-Up Call 

If you’re up for the challenge, take a break from all that blue light by swapping out your smartphone for this sunny yellow analog clock. Old habits die hard, so if you have children, start ’em young! 

A Catchall Coat Rack 

This handy set of hooks, which comes with mint green or peachy pink knobs, is ideal for an entryway, bathroom, or really any place that’s prone to mess. 

A Quilt With Charm 

With its contemporary triangle pattern, this certainly isn’t your grandmother’s blanket.

A Meaningful Memento 

Love a good road trip? This print might just inspire your next family vacation (or remind you of your fun-filled holiday last summer). 

See more stories like this: 
Refresh Those Linens: Chip and Jo Have Released a Bedding Collection
Of Course Chip and Jo’s Baby Has the Chicest Nursery
Is There Anything Joanna Gaines Can’t Do?

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