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For 25 years, Target has been dazzling shoppers with crowd-drawing, website-crashing design collaborations. These collabs—including Michael Graves teakettles, melamine serving trays from John Derian, and Marimekko plate sets—have been inspired by and geared toward customers of the human variety. Until now. Today, Target launches its very first pet-centric partnership—the Cuddle Collab.
This limited-edition collection has more than 180 items—including apparel and accessories for both pets and the people who love them—with most priced under $20. You’ll find toys, treats, home decor, and even a charm bar with baubles that slide onto either collars or necklace chains so you can twin with your four-legged bestie.
Speaking of four-legged friends, the entire collection is inspired by real-life pets—six dogs and five cats that are social media “fur-fluencers.” Among them, there’s a feline who’s a big fan of self-care (Maple Cat), a foodie pup (Popeye), and a pair of fashionista dogs (Ghost and Wren). Each one has their own themed assortment of products that’s a reflection of their unique personality and favorite activities.
It’s not entirely clear which design-savvy pet helped dream up the modern dog crate, but it’s one of our favorites from the collection (award that pooch some mochi doughnut plushies). A sleek wood frame with clear acrylic doors, the crate blends in seamlessly with contemporary decor while also providing a cozy canine bed. No more hiding unsightly pet keepers—this piece will be right at home in a living room topped with a planter or an artfully arranged stack of books.
Snag the crate or any of the other perfectly, sorry, purrfectly thoughtful goods from the Cuddle Collab while supplies last on Target.com and in most Target stores.
