In this golden age of clean beauty, it feels like there’s a new, buzzy deodorant hitting shelves every day—and in reality, it’s true. Demand is on the rise: Sales of natural deodorants have risen 12 percent in the last year, while traditional options are only at a two percent increase, says research firm Mintel. The emerging natural market is expected to hit nearly $3.5 billion in sales next year, says researcher firm Technavio, suggesting this is more than just a passing fad.
Effectiveness is crucial when it comes to deodorant, but we at Domino HQ believe our vanity deserves an option that’s aesthetically pleasing too. We dove in, testing a bevy of next-gen options to find the best options that fight odor and unsightliness and just so happen to be natural. Gone are the days where your deo hides in the medicine cabinet; these babies are too pretty to be stashed away. It turns out that in the world of deos, you really can have it all.
Newly launched, Myro is focused on substance as much as style. The sleek geometric packaging is fully recyclable and uses 50 percent less plastic than typical deodorants. It’s also entirely refillable and comes with a subscription that’s mailed to you every three months.
Feels Like: Goes on wet, feels cool, and dries fairly quick.
Smells: Designed specifically to be gender-neutral, Myro’s scents are subtle and won’t clash with your perfume.
Why It Works: The sugar-derived antimicrobial prevents odor, while barley powder absorbs wetness. The formula is without talc, baking soda, and synthetic fragrances, meaning it won’t irritate your skin.
Testers Said: A natural deodorant that actually feels nice when applied—who knew? One of our testers said the formula does ideally need a midday refresh, so it’s ideal to have a backup at the office or in your purse.
Started in a garage in Portland, Oregon, in 2010, Schmidt’s originally launched as a cream deodorant that had to be applied by hand. Thankfully, a stick launched shortly after, and now the brand is beloved for its highly effective formulas.
Feels Like: The texture can be a bit stiff, and it applies more like a paste than a liquid. The trick to a smoother application is to warm the stick under your armpit for five seconds before applying.
Smells: A powerful and unique array of scent blends all derived from essential oils. They’ve got range, too—from subtle florals and greens, like jasmine tea and geranium, to earthy blends, like cedarwood, charcoal, and magnesium.
Why It Works: Baking soda and arrowroot neutralize odor, while jojoba and coconut oils, plus shea butter, soothe skin. They also have a version without baking soda for those sensitive to it.
Testers Said: The Charcoal + Magnesium stick has a cult following because it lasts all day, but it can stain white clothes, so beware. The sticks can be a bit messy to apply, and the applicator needs to be wiped down often. We suppose that’s the price of effectiveness.
The brand launched this deodorant in May with enough inventory to last four months, but it sold out in less than four weeks, and by July, it amassed a 5,000 person waiting list. From there, it sold out again, and by September, it had a 13,000 waiting list (for deodorant!). It’s back in stock, but probably not for long.
Feels Like: Dries quickly, feels nicely cooling, and doesn’t irritate—even highly sensitive skin.
Smells: A rosy, fresh scent, but it’s not your grandparent’s rose. It’s a beautiful, fresh floral blend.
Why It Works: Cornstarch absorbs moisture, while sage, sandalwood, and coconut oil kill bacteria.
Testers Said: 164 enthusiastic reviews on the brand’s site can’t be wrong, where users muse on romantically about the deo’s ability to stay fresh all day and never irritate. Our tester was shocked by how it staved off odor, not even needing a midday refresh.
Agent Nateur’s founder formulated this cult favorite in her L.A. apartment after feeling motivated to clean up her entire beauty regime. The only product she couldn’t find a quality substitute for was her deodorant, and the rest, folks, is history.
Feels Like: Less messy in application than other natural options, and yet it can be a little stiff to apply, so warm it up by resting the applicator in your armpit for five seconds before applying.
Smells: Lavender and eucalyptus essential oils lightly fragrance and refresh for a bright yet neutral scent.
Why It Works: Coconut oil, beeswax and baking soda come together to combat odor, while essential oils lightly fragrance and soothe.
Testers Said: The ingredient list is just 10 products long, and all the ingredients happen to be food safe too. One of our users found the baking soda to be irritating, so beware, as this beloved stick can be too much right after shaving or for sensitive skin. Online, though, it’s heralded as being able to fight stink like the best, even among traditional versions.
Created by a skincare expert with over 15 years of experience, Corpus’ ingredient list is impeccably effective. The packaging also sets it apart, thanks to the covetable mint green case with gold lettering. It launched only a few months ago, but the brand is continuously sold out.
Feels Like: Goes on cooling and soothing, without any irritation.
Smells: Choose between five complex (naturally found) scents that smell like fragrance in themselves. Some are heady and musky, while others are fresh and floral.
Why It Works: Just as fermentation makes all your favorite foods, and even skincare, possible, it can effectively and safely neutralize odor in your armpits too. In addition to plant-based fermentation, minerals deodorize and are ideal even for sensitive skin.
Testers Said: Heralded by one Domino tester, in particular, for its perfect texture, ”It’s not too soft where it’s messy, but it’s also not too hard that it’s borderline painful to apply.” She also said it made her feel like Gwyneth Paltrow because it’s “organic and bougie.” The formula does probably need more frequent reapplication, so plan on having a spare in your bag or desk.