Nate Berkus’ latest design project? Custom framing. The renowned designer just signed on with Framebridge as the company’s Creative Advisor, and we don’t think we’ve ever been more excited about picture frames.
“I’m literally obsessed with framing,” Berkus tells Domino. “The frame is just as important as what you are framing. So this is a perfect role for me—I love empowering people to live beautifully in their homes. Every design detail in your home matters, down to the frame on your wall.”
Berkus’ partnership with the custom framing company makes sense when you look at aesthetics. Berkus and Framebridge share a love for simple, classic styles that are modern with a twist. And both are constantly evolving their influence in the marketplace with new programs: Berkus, with his transition into TV via TLC’s Nate and Jeremiah By Design and Framebridge with a series of partnerships that most recently includes a new hardwood collection.
“Framebridge is such an innovative company. They saw a gap in the market, and stepped in to offer the very best framing solutions at a great price point,” says Berkus of what drew him to Framebridge. “For me, it was an opportunity to be part of a brand that is transforming the category.”
As Creative Advisor, Berkus will be informing creative and merchandising decisions and ensuring that Framebridge continues to stay on the cusp of innovative design. In addition to lending his input on all the exciting launches the company has in store for 2018, Berkus will make wall art easier for people by creating “expert content” for customers to get the designer’s tips on all thing decor.
Think: How to create a gallery wall how to mix and match frame styles, and—perhaps most important for this time of year—holiday gifting. Stay tuned for Berkus’ expert tips on tracking down the perfect meaningful present this season.
“Your home should tell your story, and framing things that have meaning—that’s the easiest way to do it,” says Berkus. “We’ll talk everything from framing pictures of my family, to handwritten notes, silk scarves, mementoes from trips, menus from a favorite restaurant, and even children’s art.”
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