Catherine Zeta-Jones Tells Us About Launching Her Home Line
The A-lister teamed up with QVC to create an affordable, versatile collection.
Published Sep 28, 2017 10:00 AM
For Catherine Zeta-Jones, launching a home line was a natural extension of her long love affair with design. “I’ve been doing it for years. I’m from Wales, but moved all over, from London to New York. Along the way, I’ve just been creating environments that are what a home needs to be, which is safe, comfortable, beautiful—but accessible and welcoming,” she says. “I’ve been in the public eye for such a long time, and my husband even longer, so what we create in our four walls is just really special, and it’s something I’ve had a long, long passion for.”
Comfort and elegance were key, then, in designing her first ever home line in partnership with QVC. Launching today, Casa Zeta-Jones encompasses all the qualities the award-winning actress believes a home should have: elegant design, intricate details, delicate fabrics, and pastels. The line includes everything from plush bedding and towels to cozy throws and elegant table decor, with a common throughline: affordability and versatility.
“That’s the whole mantra of my brand,” laughs Zeta-Jones. “To be able to put together something beautiful, elegant, accessible, and affordable. And because it’s such a passion project for me, I have to stay true to myself and what I love. And if people don’t like it, they don’t like it. But the biggest thing is that I’m not selling anything that wouldn’t be in my home.”
Some such highlights? A lace-embroidered set of table napkins ($52), a cozy, faux fur throw ($34.98), and an ornate, detailed comforter ($164). And if those prices seem pretty low when you’re considering the fact that you’re channeling an Oscar-winning actress, that’s exactly why Zeta-Jones wanted to partner with QVC specifically.
“I wanted to be able to talk to my buyers and explain why I came up with that, and how it looked in my house, I don’t want them to be on a shelf,” she says. “I want them to be able to afford every piece. But more importantly, when I showed the collection to QVC, they just got super excited. And you can’t buy that—you can’t buy someone’s enthusiasm.”
While the choices offered are pretty varied, encompassing almost every aspect of home decor from living room to dining room to bedroom, Zeta-Jones insists that there was a thought process behind the line. “I’m not selling you a chair…yet!” she smiles. “I wanted to have essentials that could fit anywhere, and soft furnishings that are moveable. If you’re renting, you can pack it up and take it with you. It’s not affixed to the floor. And that means Casa Zeta-Jones can fit in practically anywhere, and work in every home.”
So, if you want to bring some of the richly detailed, pastel, cheerful pieces into your space, you’re in luck: You can shop the entire collection here now.