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Vintage Moroccan Rug (left), Heat Wave in Rajasthan Flat-Weave Rug (right), and Optik Pouf, Aelfie; Aqua Virgo Dining Table and Peekaboo Acrylic Tall Coffee Table, CB2; Rossini Bistro Chairs by Sika Design, Wayfair; Koti 3-Seater Sofa, Hem; Elroy Chair, Mitchell Gold and Bob Williams; Charlotte Room Screen, One Kings Lane.

It may not look like it from the primary-hued woven wall hangings and lemon yellow velvet couch, but according to textile designer Aelfie Oudghiri, decorating her house on Long Island’s East End was an exercise in restraint. “Our home in Brooklyn is madness. There’s color everywhere,” says Oudghiri, who founded her eponymous home goods company in 2012. “I wanted this house to be colorful but peaceful.”

Oudghiri in her music room. Above her are woven wall hangings she created in collaboration with designer Robert McKinley.

Oudghiri designed the Bridgehampton house from the ground up with her father, builder and developer Alfred P. Tuff. In 2016, she got wind of a deal, which she refers to as “an interesting, oddly shaped” piece of land that had two small, extremely run-down shacks on it that needed to be torn down. The description would have turned off most prospective buyers, but not Oudghiri. Her immediate reaction? “Let’s do it.”

In the library, peel-and-stick wallpaper becomes an artful backdrop for books and potted plants. Weird Panther Lumbar Pillow, Mirah Box, and Okapi Frame, Aelfie; Tropical Field Wallpaper by UniqWatercolorStiq, Etsy; Ceramic Pot, Ben Sanders; Vintage Couch; Vintage Rug, Heirloom.

The location had two big pluses: It was relatively close to her parents’ home in the nearby town of Springs, where she had spent most of her childhood, and her father was up for a project. “I’m such a better designer now because of working with my father,” she says. Throughout the endeavor, the two collaborated, first prioritizing her young family’s needs and then balancing Tuff’s decades of experience with Oudghiri’s bold creative vision. “He talked me out of open cabinets, and I talked him into more far-out ideas, like custom marble floors. It was an opportunity to clean things up and elevate my style—and bring a little fun to his style, too.”

Oudghiri says of the cobalt faucet, “It became the nucleus of the design and of the home.” Appliances, Miele; Vintage Stools, Collette Home; Cabinetry and Countertop, A.P. Tuff & Co.; KV1 Faucet, Vola.

After eight months, construction was complete on her two-story contemporary cottage. The exterior was finished in black wood thanks to a Japanese technique her father suggested called shou sugi ban, which chars wood to weatherproof it. The interior boasted a modern floor plan and architectural details inspired by her travels, especially to her husband’s native Morocco.

Oudghiri pairs a modern hand-painted chair with a vintage rug she and her husband picked up in Morocco. Painting by Morgan Blair; Face Table, Like Minded Objects; Painted Chair by Naomi Clark, Fort Makers; Vintage Moroccan Rug, Aelfie.

Oudghiri was eager to move in, but first she had to decorate. After endless conversations and countless hours of work on the structure, she felt compelled to focus on the bones of the house: “I didn’t want to distract from all the thought that went into the space itself.” She followed her father’s recommendation and painted the interior Decorator’s White. However, being true to the vivid color palettes and vibrant styles she’s known for—all that white was just a start. It gave her a blank slate to work with and allowed for key pieces to have an even bigger impact: a striking cobalt blue faucet in the kitchen, a lavender velvet headboard in the primary bedroom, and marigold powder room walls.

In the bathroom, marigold walls play up the contrast of the black and white tile floor. Abolish Ice Poster by Ben Sanders; Custom Light Fixture; Tile, Aelfie; Vero Toilet by Duravit, Wayfair.

Even while keeping her natural chromatic tendencies in check, color and texture began to surface in new and unexpected ways. There was little room for books in the couple’s Brooklyn home, but here the floor-to-ceiling shelves in the library were instantly brimming with their reading collection and treasures from their trips together.

Oudghiri built the look of her bedroom around the modern platform bed in lavender velvet. The Alto Sax From Law and Order SVU: An Interpretation by Aelfie Oudghiri; Vintage Cactus Floor Lamp, Everything But the House; Rosalie Velvet Platform Bed, Urban Outfitters; Night Swimming by Gabriel Alcala; Duvet Cover, Serena & Lily; Yasmina Rug and Mirah Geo Table, Aelfie.

Oudghiri began to experiment with stone and marble floors, designing a graphic black and white marble inlaid pattern inspired by Victor Vasarely, the Hungarian French grandfather of the Optical Art movement, for the powder room, and re-creating one of her early carpet designs in pink quartz, green granite, black onyx, and other stones in the main bathroom. In wanting to pay homage to a large vintage print of a British garden that she and her husband had found at a thrift store in their early 20s, she opted for glass doors along the walls of the house that open onto the yard, flooding the living spaces with light and putting the verdant greens of the garden and the crystal-blue swimming pool on view.

In the primary bathroom, she re-created one of her first carpet designs using mixed stones and water jet–cut marble. Single-Handle Freestanding Tub Filler by Jason Wu for Brizo, Easy Plumbing.

And when it came time to settle into their new digs, Oudghiri added a layer of personality and coziness by pulling from what she knows best: her namesake collection. In the main room, a large vintage rug anchors the white dining table and natural rattan chairs, while her soft pink and marigold Heat Wave in Rajasthan dhurrie defines the living room’s creamy white couch. Pillows and poufs make every seat in the house comfortable and inviting.

Royal purple and coral are an unexpected but inviting pairing in the guest room. Fern Square Pillow by Naomi Clark, Fort Makers; Bedding, Aelfie; Table Lamps, One Kings Lane; Vintage Rug, Heirloom.

To find a bedspread to complement the guest bedroom’s richly pigmented, overdyed rug, Oudghiri dug deep into her archive, unearthing one of the first bedspreads her company ever produced. “This room was tricky,” she says. “We couldn’t quite make anything work, but once we put the bedspread down, the combination of the coral, blue, and royal purple really pulled things together.

In addition to looking great, Oudghiri liked that the shou sugi ban technique made her home’s exterior mildew-, insect-, and fire-resistant.

With the first year behind them, Oudghiri looks back at the experience as a huge opportunity for growth. “It was a fun, crazy challenge to learn how you move, live, and grow in a space. My taste is maturing, and working with my dad elevated it,” she notes. But color will always be a part of her world. “It’s like talking about air or water,” she says. “It’s an important element. It’s more powerful than people realize.”

The Goods

This story was originally published in our Spring 2019 issue with the headline “Coastal Cool.”