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The official start of summer may be four months away, but we’re already getting started preparing for the best season with amazing outdoor accessories courtesy of Ikea’s new summer line and bold prints from Target’s new brand, Opalhouse—and now, there’s an even bigger reason to celebrate.

Target just announced that starting March 4, millennial-favorite rosé brand Yes Way Rosé will be available at Target stores nationwide for just $12.99. Started as an Instagram account in 2013 by founders Nikki Huganir and Erica Blumenthal, the brand took off to spark several collaborations with top fashion brands, and the signature bottle looks just as chic as the pale pink social media account that started it all. Boasting a bold logo and ombre rim, this is no doubt going to be the Insta drink of the summer.

“Our guests love shopping at Target because they know they can always count on us for something new and fresh,” said Mark Tritton, executive vice president and chief merchandising officer at Target, in a statement. “Based on the incredible success we’ve seen in our adult beverage business, we were really excited to learn that Yes Way Rosé was introducing their first wine. We think our guests will be equally excited to find this new option at Target, just in time for rosé season.”


The wine tastes amazing, too, with notes of strawberry, citrus, and white peach. Made from Mediterranean grapes in the South of France, the drink is light, fruity, and refreshing—perfect for long summer days spent in the sun.

“While a big part of our vision is making wine fun and easy, behind the scenes, we put a lot of thought into creating a wine that we could truly call Yes Way Rosé,” explain the founders. “The priority was making a delicious wine, but we also wanted it to be as beautiful on the outside as it is on the inside. We bring a modern look and a sense of humor to our rosé; qualities that don’t always go hand-in-hand with the wine world.”

With summer being the season of fun, this refreshing take on the signature pink drink is bound to become a staple for both formal affairs and more casual get-togethers. Target’s called it: Millennial pink absolutely isn’t going anywhere.


See more reasons to get excited about summer:

CB2 and Fred Segal Are at it Again, Making Us Crave Summer Your First Look at Ikea’s Staycation-Inspired Summer Collection Maximalists, You’re Going to Love Target’s New Home Line

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