Target Is Launching 5 New Wines (and They’re Just $10 a Bottle)

They’re sustainably produced too.

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In less than a week, you’ll have a brand-new reason to go to Target: The retailer is launching five new wines on March 3, all for just $9.99 a bottle. With two whites, two reds, and even a rosé, there’s something for everyone to enjoy.

Simply named The Collection, this grouping of wines is produced by Delicato Family Vineyards in California, which has prioritized sustainable, environmentally friendly farming practices since its inception in 1935, so you can feel good about the sips you take. With colorful, abstract labels inspired by the winemaking process, these bottles also make for aesthetically pleasing additions to your table.

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courtesy of Target

This isn’t the store’s first foray into the wine world. Last year, it launched its much-loved $5-a-bottle California Roots collection, which includes a cabernet, a red blend, a moscato, a pinot grigio, and a chardonnay. The Collection offers a rosé alongside bottles of pinot grigio, cabernet sauvignon, red blend, and chardonnay. No matter what your preferences, there’s sure to be a bottle that strikes your fancy.

On March 3, another new launch is perfect for wine lovers on the go: Target’s picnic-ready Wine Cube will offer cans of white wine and sparkling rosé. Springtime entertaining can’t come soon enough.

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Rebecca Deczynski

Writer/Editor

Rebecca is most often found digging through troves of vintage treasures, both in-person and online. Ask her to recommend a good book to read or an obscure Instagram account to follow, and you won’t be disappointed.