Two of Our Favorite Retailers Just Launched a Nursery Collection Together
It’s fun, stylish, and available to shop.
Published May 10, 2018 2:00 PM
We’re all about seasonal refreshes to our homes. But while that obviously includes the main living area and outdoor space, why should adults have all the fun? Thankfully, there’s a new kids collection available to shop now to change that, spawned from two of our favorite retailers for a collaboration that’s both accessible and lustworthy: Pottery Barn Kids and West Elm have teamed up for a brand new line of adorable pieces for your little ones… and this partnership is definitely one you won’t want to miss.
“Designing a nursery is such an exciting time for a family,” Allison Spampanato, the senior VP of design at Pottery Barn Kids and PBteen, tells Domino. “Whether it’s an entire rook or a tiny nook, the space should be a comfortable, safe, and inspiring environment—and reflect the parents’ style. By partnering with our sister brand West Elm, we [combined] their recognizable aesthetic with our expertly crafted designs to create an inspiring collection that will seamlessly take modern design into the nursery.”
The collection in question includes over 50 pieces of modern furniture in simple, classic designs, as well as heaps of colorful and playful (yet not clichéd) accessories. And since they’re inspired by West Elm’s bestselling furniture pieces, the timeless designs aren’t ones your kids will likely outgrow for at least a few years.
Okay, maybe they’ll outgrow the crib. But here’s some even better news that budget-savvy parents are sure to appreciate: Some of the furniture items are multipurpose. According to People, the dressers come with removable changing table toppers, so you’ll be able to get the most bang for your buck as your little ones grow up.
The line—which ranges in price from $16 to $1,199—includes various fun prints and colors. It was designed in three different aesthetics, each perfectly unique, yet simultaneously easy to mix and match.
“Taking the mid-century crib and adding a playful geometric crib fit and plush washed Tencel throw would combine each of the collections and create a balanced nursery,” offers West Elm’s creative director Johanna Uurasjarvi. “I also love the two tone finish of the modern crib that allows [you] to easily pair it with a dresser you may already own.”
The three aesthetics include the mid-century collection, which is the most true to West Elm’s signature style, the modern collection, which features stark white furniture with clean lines offset by warm wooden details, and the Audrey collection, which is the most luxe of the three, and chock-full of silky soft pieces and upscale brass accents. Don’t know which one to pick? Uurasjarvi particularly loves the washed Tencel comforter: “Tencel bedding is so luscious and soft, and we added a ‘washed finish’ to it to make it even softer for baby. It comes in a lovely palette of soft colors, also making it a great gift!” she says.
Color-wise, the collaboration is a mix of muted neutrals and vibrant colors for the decorative items: We have our eye on the customizable citron quilt ($79) and the multicolored geometric throw pillow ($39). And lest you think that muted neutrals mean boring, there’s also some pretty cool graphic wallpaper grayscale ($99), perfect for adding a contemporary edge to any space.
As for the furniture, it runs the gamut from sleek and modern—like the convertible modern storage crib—to more feminine pieces: The Audrey collection, moderned after West Elm’s regular line of the same name, includes a convertible toddler bed, a dresser set, a nightstand, and a crib—the latter of which happens to be Spampanato’s favorite item from the entire partnership. Honeycomb detailing adds texture and interest to the otherwise classic silhouette.
But there’s more to the line than just gorgeous decor: Safety was a key feature for both brands while designing the collection. As such, most styles are made with organic cotton and sustainably sourced wood. Select pieces are Greenguard certified, and made with water-based finishes to ensure that they’ve met the most rigorous standards for low emissions of VOCs transmitted into indoor air. In other words, these are non-toxic additions to your nursery that’ll help both you and your little one sleep easier.
The full collection is officially available to shop online now at both Pottery Barn Kids and West Elm, as well as in stores. So, it’s time to start adding to your nursery inspo board on Pinterest.
This story was originally published on May 3, 2018. It has been updated with new information.
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