Some of the most iconic patterns in design history are about to get a new face. In collaboration with heritage fabric brand Scalamandré, The Inside is launching a brand-new collection of boldly printed furniture and decor. It’ll be available to shop on February 19, but for fans of the storied textile brand, we nabbed a preview.
Spanning 15 fabrics available in each of The Inside’s signature pieces, the collection ranges from beds to screens to accent pillows. In addition to new, never-before-seen prints designed in collaboration with The Inside, Scalamandré also reimagined some of its most beloved patterns for the occasion.
“Our approach was very iterative with the goal of creating beautiful exclusive products that educate luxury consumers a little more about Scalamandré while giving our core clients a less expensive option to have our look in their projects,” explains Chad Stark, Scalamandré president.
Dating back to 1929, Scalamandré has accrued a loyal following and a reputation synonymous with high-end design. Known for appearances in everything from The Royal Tenenbaums to the Kennedy White House, the patterns are instantly recognizable. The arguably most recognizable pattern (the zebra print) is heavily featured in this collaboration, which happens to be The Inside founder Christiane Lemieux’s favorite.
“My heart belongs to the slate zebra screen,” she confesses. “It’s classic and modern at the same time in the best possible way. It’s the perfect update to an icon.”
While Lemieux has worked with numerous other collaborators for past collections, this partnership marks The Inside’s first time teaming up with a heritage brand. “It’s different on so many levels,” says Lemieux. “Scalamandré [is] historic and has been the choice of Interior Decorators for close to a hundred years. [It’s] iconic with prints that are instantly recognizable and loved. This partnership speaks to true decorating, and we are really excited to bring that experience in a frictionless digital way to everyone.”
With the collection ranging in price from $49 for a throw pillow to $999 for a bed, this is definitely a more accessible way for people to get a taste of the luxury brand. The idea of making a storied design house more visible to a new generation of decor fans was definitely top of mind for Scalamandré. It’s about reimagining a historic brand in fresh iterations without compromising on the elements that die-hard fans of the company know and love.
“We have been exploring how to evolve the business to be more in line with how designers want to shop today and how design enthusiasts wish to engage luxury brands of the future,” says Stark. “Our brand identity is rooted in quality, style, being forward-thinking in a classical way, and protecting the professional interior designer. By taking some iconic patterns and either recoloring or rescaling them, we feel we are acting in line with our strategic vision.”
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