New York City’s newest wellness destination isn’t a high-tech cryotherapy lab or a five-star hotel spa—it’s a three-story shop dedicated to CBD, the buzzy ingredient still shrouded in mystery. Situated in Manhattan’s NoMad neighborhood, CBD company Standard Dose has opened its first experiential boutique, complete with a collection of oils, capsules, and other products; a rooftop yoga studio; and a zen design aesthetic to match.
“I was mainly focused on the emotional value of the space,” says company founder Anthony Saniger, who enlisted architecture firm SR Projects to create the right vibe. The result is a store that is a true physical manifestation of the brand.
Just like CBD, the shop’s muted pink palette and potted jade plants convey a sense of calm. (Anxiety? What anxiety?) Saniger and SR Projects also clearly took a cue from their chic product packaging, elevating those soothing details with Mediterranean-inspired plaster walls, archways, and glossy ceramic tiles.
“As a wellness destination, we are promoting a clean, mindful, and holistic lifestyle, so I wanted to be sure the interior reflected that same sensibility,” says Saniger.
Visitors can order custom detox drinks at the gray terrazzo tea bar or take part in an intimate meditation class beneath a therapeutic skylight installation by CoeLux, which is designed to mimic daily light cycles, so that regardless of the weather the room is always energized by the sun’s rays.
Later this month, the company will unveil a spa room on the lower level of the store, where guests can receive full-body treatments and clean beauty services. They can walk out with body balms, face serums, honey, and other Standard Dose staples in hand and feeling carefree.
Standard Dose’s shop is located at 1145 Broadway, New York City.