Published on April 5, 2019

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photography by elly leavitt

If your ideal vacation involves eating a lot of pasta, scoping out artwork and architecture, and enjoying a nice glass of wine, you’re not alone. A new study conducted by booking site Travel Supermarket has revealed that Italy is the most-desired vacation spot for 2019 worldwide.

Using Google’s Keyword Planner, Travel Supermarket uncovered the most searched-for vacation destination in every country. Italy was the top result in places like the United States, Canada, Brazil, China, and Russia. Italians, however, seem to prefer vacations in Spain, which was the second most-searched destination globally. Australia, Greece, and France round out the top five.

It doesn’t come as a surprise that Italy would top the charts for dream destinations, with its widely admired cuisine, millennia of preserved history, and a dynamic mix of bustling cities and awe-inspiring beaches that present the perfect getaway for any type of traveler.

Your dream destination may be the most popular vacation spot in the world, but that doesn’t mean your trip has to be cookie-cutter. If a Roman holiday isn’t quite your speed, opt for these underrated Italian vacations instead.

If you dream of deep blue waters

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photography by anna kocharian

You don’t have to go to the Amalfi coast to enjoy the beauty of warm-toned buildings set against turquoise lakes: Franciacorta is known for its sparkling wine and its dreamy 1960s architecture.

If you’re up for a mountain escape

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PHOTOGRAPHY BY MANUELA TESSARO

Nestled in the Alps on the Italian border with Switzerland and Austria, Alto Adige presents a different kind of Italian vacation—one where you’ll enjoy delectable wine in view of awe-inspiring mountains. Nature lovers, here’s your spot.

If you’re all about the food

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courtesy of iStock

Located a very convenient 30 minutes away from Milan, Parma presents the best of the best for foodies and history lovers alike. Here, you can enjoy Parmigiano-Reggiano in its birthplace and ogle da Vinci’s in Teatro Farnese.

See more dream destinations:
The Most Expensive City in the World Is Still Worth the Trip—Here’s Why

The World’s Most Popular Airbnb Is a Tiny Home in the Woods
Muji’s New Hotel Is a Master Class in Japanese Minimalism

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