Published on January 31, 2020

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Photography by Brittany Ambridge

As far as a good night’s sleep goes—achieving it, maximizing it, perfecting it—millennials have a lot of thoughts on the matter. And they’re especially picky about where (and how) they buy their mattresses, says a new survey of 25- to 39-year-olds released by ROTH Capital Partners. 

When asked which brands they love the most, millennials chose traditional companies first. Serta was the favorite with 13.9 percent of the vote, followed by Sealy and Tempur-Pedic. But two bed-in-a-box brands trailed closely behind. Beating out retailers like IKEA and Mattress Firm, Purple (fourth place) and Casper (fifth place) rounded out the list.

Known for their hyper-elastic polymer grid configuration, Purple’s mattresses make a case against traditional memory foam. The company’s unique design offers extra support for hips and shoulders (one positive reviewer on Amazon claimed that it was a great fit for side sleepers). The layers in a Casper mattress, on the other hand, are made with temperature control in mind. Its open-cell foams have tiny pores to let excess hot air escape, so it’s a solid choice for staying cool.

The world of DTC mattresses has grown immensely over the past few years (experts estimate there are around 175 bed-in-a-box companies today). A lot of these options are so similar in pricing, comfort, and marketing that it can be pretty tough to tell them apart, let alone figure out which one is the absolute best. But now we can drift off easier knowing we finally have an answer. 

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Buh-Bye, Blow-Up Mattress: This Comfy Sleep Kit Rolls Out in 10 Seconds
Who Says You Need a Bed Frame?