Matilda Goad’s London Home Is a British Cottagecore Starter Pack
Think: Laura Ashley goes across the pond.
Updated Sep 29, 2021 6:13 AM
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British housewares designer Matilda Goad approaches decorating her home in the same way she does getting dressed in the morning. “I like to add accessories, such as a handbag or a hat,” she tells us in Domino’s Winter Renovation issue. But first she starts with a solid base of charming colors and cozy furniture, just like the kind you’ll find in her London house. From there she adds her quirky-cool mix of charming accessories, things that help solidify her ultra-feminine, thoroughly English vibe.
Here’s exactly how she puts it all together, with ideas on how you can bring her British sensibility to your home, no matter where you live.
Back to Basics
Goad likes to start with a good foundation: furniture pieces with a bit of history—like a spindle stool—along with new finds, such as a high-gloss sky blue cabinet. The mix keeps it interesting, and the colors unite the look.
The Finishing Touches
Classics with a touch of whimsy—such as a scalloped terracotta pot, a ruffled glass vase, and an artisan-made broom—give off a London farmhouse vibe wherever they go.
To the Wall
Goad says she often veers toward pink, but in her London home she fought her instincts. An earthy shade of sage appears on the doors leading to her garden, and lime paint, which comes in a rainbow’s worth of shades, creates a plaster-like surface in the kitchen.
Custom upholstery can take any window treatment or piece of furniture and transform it into a one-of-a-kind wonder. Goad’s go-tos are a little feminine, a little funky, and a little floral.
All in the Details
As for accessories, a glittering star pendant lamp, a farmhouse sink, and vintage-looking brass bow pulls are the jewelry of Goad’s home.