The 3,600 square-foot bi-level Lower East Side restaurant, bar, and lounge The Flower Shop is a new undertaking by hospitality veterans Ronnie Flynn, Dylan Hales, and Will Tisch. The trio had a hand in designing the space alongside New York talents Jeanette Dalrot, partner of design firm By Black NYC (Pietro Nolita, Aska and Tenoverten), and architect Sebastian Quinn (Marlborough Gallery and Mast Brothers). “The concept was always to do a local restaurant and bar, so when we began the design concept and process the theme kept coming back to capturing nostalgia,” says Flynn. “We all had fond memories of places we experienced growing up from all over the world. Once we realized that, the process became more instinctual with the design details. We just had to make sure all of it was functional and fluid for a busy restaurant and bar.” A pretty-in-pink brick fireplace, plush and vibrant green-and-yellow leather seating, and a salon-style gallery wall of drawings and prints create a cozy, warm vibe. Elevated American classics like fried chicken, steamed tilefish, and Long Island squid populate the inventive yet comforting menu. “Hopefully the design gives people flashbacks to happy memories, and it feels like an escape from the chaos of NYC,” says Tisch. “A place for people to feel at home.”
“Initially, the color palette was all very neutral and brown,” says Tisch. “So we purposely sprinkled some curated color to the room with the banquets, bar stools, and a lot of the vintage decor to break that up and give the place its character.”
“A lot of the base materials we used were the same as what people worked with in the mid-century,” says Hales. “So the walls and floors are basically all wood paneling, cork floors, burnt orange carpet, and wallpaper.”
“We are very fond of the couple’s corner where we have hung framed photos of all of our parents and loved ones when they were young,” says Tisch. “We plan on adding more lovers to the couple’s corner as we grow.”
“Although a lot of the furniture looks vintage, all of the banquettes and booths (from MRB furniture design) and bar stools were custom made,” says Flynn. “Some of the chairs and other furniture were sourced from various vintage outlets. We spent a week in Austin, Texas at this huge flea market called Round Top. We found a lot of treasures there.”
The pink fireplace is a focal point of the multi-level space that also features a billiards table. “Ultimately, it’s a place we built for us, our friends, and the neighborhood with great food, good wine, a full bar, good music, and a pool table,” says Tisch.
The Pirate Rose Cocktail
2 Oz. vodka
1 Oz. Lime
.75 Oz mint flower syrup (see below)
1 cup water
1 cup sugar
1 cup fresh mint leaves
1 cup dried flowers
Combine water, sugar, dried flowers, and mint leaves in a small saucepan. Bring to a boil, stirring until sugar dissolves. Simmer for 1 minute. Remove from heat and let syrup steep, about 30 minutes. Pour syrup into a sterilized glass jar through a mesh strainer to remove mint leaves and dried flowers. Let cool.
Shake, strain over ice and finish with splash of soda and dried rose petals.
Visit The Flower Shop at 107 Eldridge Street, New York City.