Winter Home Sellers: Spotlight This Feature in Your Listing (If You Have It)
Better than a crackling fireplace.
Published Dec 14, 2021 12:19 PM
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Winter is for ski trips and wrapping oneself in a wool blanket by the fire. The season is not all that ideal for moving. According to Zillow, in a typical winter, a home goes under contract in about 30 days, compared to seven days this past May. There’s a lot working against you if you’re looking to sell: Not only are there fewer buyers, but the ones who are out there may take longer to shop around due to holidays and bad weather. So what if you have no choice but to list during the cooler months? One thing you can do to help is take a second look at the language in your listing.
One of Zillow’s top tips for selling during the winter is highlighting appealing features that will speak to people when it’s chilly outside (think: fireplaces and winterized garages). Specifically, the company’s research found that postings mentioning the keywords heated floor or radiant heat in their descriptions can sell for 3.2 percent more than expected.
Don’t have the warming surface in your home? It’s never too late to make the update. Take a page out of actor Adrian Grenier’s book and install thick Warmboard—the product cuts out the need for the first layer of plywood subflooring, saving you the extra step. Not to mention, according to the company, it will lower your utility bill in the long run if you decide to stay put. (A typical radiant-heated home in the United States can expect a 25 percent energy savings over a conventional forced-air home.) It’s a winter miracle.