benjamin moore announces their 2017 color of the year

Moody, saturated purple is the next big thing.

We may earn revenue from the products available on this page and participate in affiliate programs.

As 2016 comes to a close, we look forward to the year ahead, which includes color trends. Sherwin Williams already announced their 2017 Color of the Year is “Poised Taupe” (which isn’t as boring as you might think), and on October 18, Benjamin Moore announced their Color of the Year is “Shadow”, a saturated purple hue.

According to Business Wire, along with their number one pick, Benjamin Moore also released a larger palette consisting of 22 shades. Like “Shadow”, these colors are darker and richer in color, reflecting a move towards more jewel tones, like our recent color of the month, jade.

Though these bold paint choices are in stark contrast to Benjamin Moore’s 2016 Color of the Year, “Simply White”, don’t think you have to ditch your light, bright walls effective immediately. We have 2017 color trend predictions of our own, which includes new takes on the powder blue and feminine blush hues we saw so much of in 2016.

Stay tuned for more color trends as we eagerly await Pantone’s 2017 announcement later this year.

Alyssa Clough

Writer/Social Strategist

Alyssa started her career at Domino, serving as a digital editor before becoming our first-ever social media manager. Her defining accomplishment: helping build Renovator’s Notebook. She continued her career at industry leaders Semihandmade and West Elm. Now, she works with interior designers and furniture companies to tell their stories on social and beyond. Bold color, vintage designs and sustainable living are her calling cards.


Learn more about Domino.com Editorial Standards