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‘Tis the season of new paint colors and trends: Benjamin Moore just introduce the Century palette, a brand new line of 75 colors made in small batches with a luxe feel. Literally: The paint was created in collaboration with craftsmen and chemists to form a one-of-a-kind “Soft Touch Matte” finish that actually feels like soft leather.

“The new finish is quite unique in that it can be perceived visually, especially in the deepest colors,” says Andrea Magno, Benjamin Moore’s color and design expert. “The softness of the finish may be mirrored in fabric and other design elements in the room, which all combine to create a story of layered textures.” 

For example, offsetting your new wall color with velvet, cashmere, and wool materials throughout the home for a look that’s definitely seasonally appropriate.

“There is a desire to know what each material feels like in your hand to best appreciate the texture, with the wall finish enhancing the overall effect,” continues Magno.

And don’t restrict yourself to walls, either: Test out one of the rich new colors in your smaller pieces, too. Try giving your window frames a colorful facelift, or updating a boring dresser with one of the season’s hottest shades.

For color that brings the drama, choose from deep purples like Amethyst or Açaí, bold reds like Sumac and Carmine Red, and vibrant blues and greens like Viridian, Seraphinite, and Delft—the latter three of which Magno says work particularly well in the living and dining rooms for holiday styling.

Not sure about going bold? Century also has a plethora of more subtle, earthy shades. From terracotta browns to sleek grays, you have every possible color you could want to transform a room into an elegant space just in time for holiday entertaining.


“The colors of the Century collection make this a selection reserved for rooms in the home that may be treated as special, or more elegantly than other parts of the home,” says Magno. “The depth and richness of color that is a hallmark of Century lends itself very well to living rooms, dining rooms, formal entryways, and perhaps master bedrooms.”

Learn more about the new collection at experiencecentury.com, and head to your local Benjamin Moore store to pick up samples and pre-mixed gallons of your favorite Century shade.

See more fall decorating stories:

These Five Paint Colors Are Leading The Trends For Fall This New Jewel-Toned Furniture Collection Is Fall Perfection How To Embrace Maximalism, Fall’s Hottest Trend