A Memorial Day Deal on the Smart Plug-In Diffuser That Blends in With My White Walls
Pura’s elevated scents are all 20% off, too.
Updated May 25, 2023 12:46 PM
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There are plenty of ways to fill your home with fragrance—potpourri, reed diffusers, and, of course, candles. I’ve come to personally prefer the power of plug-in air fresheners. Most, however, aren’t exactly…chic. Tacky nightlights abound. But Pura’s diffuser is way more discreet. Its small, circular profile looks like an extension of my sideways outlet and seamlessly matches the paint color of my landlord-special white walls. And if you’re concerned about splurging, all of its 200-plus, long-lasting scents by Domino-approved brands (we’re talking Capri Blue, Nest, and Apotheke) are 20% off with the code MEMORIAL20 during Pura’s Memorial Day sale, happening through May 30.
Appearances aside, it’s the smart functionality that ultimately won me over. Beneath the simple matte exterior (that’s far easier to remove than a battery cover, by the way), you can hide not one but two vials of aromatic oil. After connecting to Wi-Fi, not only are you able to control the strength of the scent emitted—on a scale of 1 to 10, with 10 being the most intense—from your phone, but the duration and days you want the little guy to run. Months after first plugging in, I still find delight in alternating between my Anthropologie exclusives of fruity Santal Blush and woody Sol Tobac through the app’s handy calendar.
Other customizable features include a light—a detail you’d never notice until it’s turned on, as it’s situated in the rear part of the gadget—and choosing from an entire color wheel of hues. And are you surprised to hear you can also select how bright or subtle it is? In my apartment, it makes midnight snack journeys from the bedroom to the kitchen free of stubbed toes. My current living situation may not warrant additional units (one is strong enough for my small space), but you can set up and control multiples, too. Plus the company even makes its own version of a car freshener now. Maybe someday in the future I’ll have one in every room of my home and won’t ever need to light a wick again.
Scents on Sale Worth Stealing
In all seriousness, though, I used to be a candle obsessive. (Okay, maybe I still am, considering there’s an entire shelf of my media console still dedicated to storing glass and ceramics filled with scented wax.) But being able to control how subtle or strong one can come off with Pura’s smart diffuser has been, dare I say, life changing. It’s also definitely given my bank account a bit of a break. While everyone’s nose is different, I’ve added my own “to-buy” list, above, including the brand’s latest collaborations with the Metropolitan Museum of Art (you can even opt for an all-black device) and the New York Botanical Gardens. Still stuck? Pura’s fragrance quiz may be able to point you in the right direction. Then when you find something you love enough to have on rotation, subscribe and save an additional 20%.