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There are plenty of ways to fill your home with fragrance—potpourri, reed diffusers, and, of course, candles. I’ve come to personally prefer the power of plug-in air fresheners. Most, however, aren’t exactly…chic. Tacky nightlights abound. But Pura’s diffuser is way more discreet. Its small, circular profile looks like an extension of my sideways outlet and seamlessly matches the paint color of my landlord-special white walls. And if you’re concerned about splurging, the brand’s products are up to 30% off right now for Cyber Week. That means many bundles are 30% off; scents from Domino-approved brands like Studio McGee, Capri Blue, Nest, and Apotheke are 20% off; and car fragrances are 20% off.
Appearances aside, it’s the smart functionality that ultimately won me over. Beneath the simple matte exterior (that’s far easier to remove than a battery cover, by the way), you can hide not one but two vials of aromatic oil. After connecting to Wi-Fi, not only are you able to control the strength of the scent emitted—on a scale of 1 to 10, with 10 being the most intense—from your phone, but the duration and days you want the little guy to run. I find delight in alternating between blends from the brand’s collaboration with Glasshouse Fragrances.
Other customizable features include a light—a detail you’d never notice until it’s turned on, as it’s situated in the rear part of the gadget—and choosing from an entire color wheel of hues. And are you surprised to hear you can also select how bright or subtle it is? In my apartment, it makes midnight snack journeys from the bedroom to the kitchen free of stubbed toes. My current living situation may not warrant additional units (one is strong enough for my small space), but you can set up and control multiples, too. Plus the company even makes its own version of a car freshener. Maybe someday in the future I’ll have one in every room of my home and won’t ever need to light a wick again.
Fall Scents Worth Stealing
In all seriousness, though, I used to be a candle obsessive. (Okay, maybe I still am, considering there’s an entire shelf of my media console still dedicated to storing glass and ceramics filled with scented wax.) But being able to control how subtle or strong one can come off with Pura’s smart diffuser has been, dare I say, life changing. It’s also definitely given my bank account a bit of a break. While everyone’s nose is different, I’ve added my own “to-buy” list, above, an ensemble of seasonal returns, new drops, and bestsellers. Still stuck? Pura’s fragrance quiz will be able to point you in the right direction.