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I left Copenhagen’s annual design festival this past June with an overfull camera roll and a healthy dose of inspiration, much of which came from a press preview at Hay House, the Danish brand’s two-story flagship boutique. While I was ready to whip out my credit card and take one of everything home right then, the pieces showcased weren’t available until now, which makes today a very special day. 

Courtesy of Hay

The majority of introductions are additions to existing series—the Apollo, Bonbon, and Arcs families have new members—but some, like the Apex collection, were in their very first iteration. To make things even fresher, the Apex line was designed by John Tree, marking Hay’s inaugural collaboration with the London-based designer.

Hay’s Apex Collection

Four different bases round out the group that includes a clip lamp, desk clip lamp, desk lamp, and table lamp. The pared-back form reads as anything but traditional, yet Tree actually took cues from classic banker’s lamps when dreaming up the new styles.

“The localized adjustable light they create makes for a calming and quiet atmosphere,” he explains of the four sizes. Like their inspiration, the Apex lamps have the ability to rotate from a downward spotlight to an ambient upward glow, one simple function that brings enormous versatility.   

Courtesy of Hay

The lighting comes in six colors, like a rich red and green to pair with moodier rooms, and bright blue and pink for airier spaces. Tree admits that nailing down those hues was the most challenging part of the whole process. He wanted to preserve the lamp’s graphic character and selected colors that would harmonize with the metal sheet’s delicate fold rather than overpower it. 

Starting at just $95 for the clip-on lamp, it’s hard not to clear a little space for this minimal muse. 

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