Sarah Sherman Samuel’s New Collaboration Will Level Up Your Curb Appeal

Fluted materials have been making waves all over the design industry recently. From a clever faux marble hack to wood walls with flip-out desks to iterations crafted from rows of foam, we’ve been seeing ribbed surfaces take on many forms. And now, designer Sarah Sherman Samuel and Concrete Collaborative have taken the idea outside with their latest creation: a fluted brick.

This isn’t the first time Samuel has reinvented a classic. Her signature California-cool style has always been rooted in blending traditional elements with the unexpected (remember her fresh take on checkered prints and Greek pedestals for Lulu and Georgia?). For this creation, she was inspired by scalloped columns from ancient architecture, and then combined that with the orangey hue of the go-to construction material. The result is a collection of extra-large blocks (12-by-8-by-4 inches) and a coordinating corner unit to seamlessly finish edges where two surfaces meet. The line comes in five signature colors including ivory, ebony (a charcoal-like gray), valencia (her take on terracotta), olive, and taupe.   

While the bricks are certainly ideal for revamping building facades (Samuel recently placed them around the front door of her new show house), you don’t have to limit yourself to the outdoors. The designer also suggests using them to create a feature wall inside or, if you want to try something more low-key, a striking surround for a fireplace. Whether you decide to go big or small, outside or in, it’s a solid choice for your next renovation.