Clean, nontoxic beauty products are big business now—the global, organic personal care industry is expected to reach over $25 billion by 2025. But the price point and accessibility associated with these types of ethical products make them not exactly available for everyone. That’s wellness as a whole: It’s a pricey ordeal to feel your best.
When it comes to shampoo, conditioner, bodywash, and hand soap—using nontoxic, effective products is important, and online, healthy grocery retailer Thrive Market thinks so too. It also thinks using clean products shouldn’t cost an arm and a leg; in fact, the company ’s mission is to make healthy living easy and affordable.
Its recently launched personal care line includes the basic staples everyone needs: hand wash, bodywash, body lotion, shampoo, and conditioner—each for $5.99 (hold on to your price tag, Trader Joe’s). The initial release of products, with more slotted to come soon, contains no sulfates, phthalates, parabens, or silicone, and they’re all gluten-free (a big deal for those who have severe gluten allergies).
The brand is equally focused on natural ingredients, like nourishing botanicals, such as organic aloe vera, shea butter, witch hazel, and jojoba oil. That means its Bulgarian Lavender Shampoo has organic aloe vera and argan oils for hydrating locks while it cleanses without any sulfates or parabens (vital for a healthy hair balance).
We’re a little partial to the Bulgarian Lavender Body Lotion, which has shea butter, jojoba oil, and organic aloe vera to not only hydrate but also soothe and restore dry skin. Less expensive body lotions can be known to have a blend of phthalates, sulfates, and other possibly irritating chemicals that allow the product formula to hold together for cheaper. So to have a $5.99 body lotion with organic and clean ingredients and sans skin-irritating chemicals is worth celebrating.
Looking for more clean beauty staples? These other clean options will leave skin feeling soft and moisturized.
Alba Botanica Very Emollient Maximum Body Lotion, $8.59
Alba makes some rich and moisturizing lotions, but you don’t have to be rich to afford it. Its emollient lotion is incredibly thick and perfect for super-dry skin.
Andalou Naturals 1000 Roses Soothing Body Lotion, $6.91
I’ve been using Andalou Naturals body wash and lotion for years; it’s incredible, and the scents are surprisingly complex. I’m a sucker for the 1000 Roses collection; it honestly smells much more luxurious than the $7 price tag would have you believe.
Honest Company Face and Body Lotion, $9.95
This is a fabulous option if you hate when lotion doesn’t absorb quickly. The olive-, shea-, jojoba-, and safflower oil–based lotion is moisturizing, but it doesn’t feel greasy.