This Was the Second-Most Googled Beauty Question in 2018

It’s fair to say we’re just a little obsessed with eyelashes. Not only do we dedicated tons of products to boosting them—mascara, eyelash curlers, false eyelashes, and eyeliner—but we’ve also become inundated with services that’ll give length and volume for days, weeks, and even months—eyelash extensions, Lashify, and lash lifts.

Our global fascination with lashes is showcased via Google: The top three most commonly asked questions in beauty were shockingly all dedicated to eyelashes. The second most-searched question this year was, “What is a lash lift?” (first being applying magnetic lashes, and third being how to remove individual eyelashes). Which got us thinking about that exact same question…

What is a lash lift?

Sounds like some eyelash mini surgery, right? Don’t worry, though, it’s painless, and it’s more of a mini perm than any type of procedure. In essence, a lash lift is chemically setting the shape of your natural lashes using a chemical solution. But instead of the perms we know, with tendrils of curls, this version is meant to help your lashes look thicker, a bit darker, and permanently curled for eight to 12 weeks.

How do they do it?

A silicone shield is gently glued onto the eyelids, and then an adhesive is applied onto the shield and lashes are gently brushed in strategic order onto the sticky silicone shield. An eye-safe solution, similar to a lotion in consistency, is then carefully applied on the lashes. This will soften the lashes so they adapt to the shape and stay in place. The solution is left on for six to 12 minutes—the length of time is based on your hair type and how well it curls with the solution.

The perm solution is followed by a nourishing lotion, which adds hydration back into the lashes. Eyelashes are then wiped clean from residue, and voila. It’ll take about an hour from start to finish.

Is it right for you?

Want a lash boost, but don’t love the process or cost of eyelash extensions? Then a lash lift is worth glancing into. It doesn’t require any cautious upkeep or maintenance, you don’t need a special mascara (you can use any type of makeup you’d like), and you don’t need specific facial cleansers or makeup removers. It’s your own lashes with a little help. You should expect a serious boost in curl, volume, and thickness. Cost and longevity are also advantageous factors too.

What will it cost you?

It’ll vary depending on where you go, but most cost around $75 to $100 for a treatment, and results will last about eight weeks, and even up to 12 for some. This is a much more attainable cost versus eyelash extensions, which can range in the $200 to $300 range and last only 3 to 4 weeks.

What you don’t want it to cost you is your health or safety, so ensure you’re going to a reputable location and that they maintain standard cleanliness practices.