The New Lego x Target Collab Doesn’t Include a Single Painful Plastic Block
Finds for the whole family, especially the adults.
Published Dec 4, 2021 1:04 AM
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Target looked to everyone’s favorite building block for its latest collaboration partner: Lego. But rather than filling the collection with more minuscule bricks waiting to trip you up on the floor, the brands have reimagined the toy as cookie cutters, office storage, and dog toys that encourage the same imaginative thinking.
The collection isn’t limited to children—adults can get in on the fun as well. The color-blocked pillows and throws are such abstract takes on the blocks, you’d never know Lego was behind them. Out of nearly 300 products, these are our four favorites.
Take a Seat
With handles for easy portability, the collection’s floor cushions are a softer side of the brand’s signature shape.
Out of Sight, Not Out of Mind
One of the best aspects of Legos are their adaptability, and that’s not lost on this desk storage. A perfect size for a bookshelf or work table, it boasts rotating compartments, and a removable top offers plenty of space for whatever knickknacks you’ll store there—whether that’s jewelry or actual bricks.
Hang Up and Hang Out
For a more obvious ode to the ever-popular construction material, opt for these chunky, logo-adorned hooks. The rack is narrow enough to hang over a door if not directly on the wall, making the most of often ignored vertical space.
Throw It On
Wrap yourself up in this color-blocked knit blanket (it also comes in a cool-toned colorway) while watching a movie—or finally attempting that 2,000-piece camper van.