This New Furniture Brand Is All the Good Things About the ’70s
And none of the orange shag.
Published Oct 25, 2021 11:04 AM
On a recent trip to Paris, I was truly stopped in my tracks by the Marais storefront of new-to-the-scene furniture brand Popus Editions. From the very moment I laid eyes on its fun-forward pieces, I knew they would be a hit—because how could fearlessly bold upholstered seating and high-gloss ceramic tables not attract a little attention? While the location I stumbled upon was a pop-up, the company will soon be opening a permanent showroom nearby, which will put it in the same neighborhood as equally chic housewares store Merci.
Popus Editions was globally launched by French couple Yannick and Fanny Gicquel in September 2021, with the main objective of bringing cheerfulness into homes through color. Every hue is selected with that value top of mind, with mossy greens conveying optimism and bubblegum pinks expressing gentleness. Seeing their works together in one space is almost like entering a candy shop, and what could be happier than that?
Within the 42-piece collection, spanning from lamps to dinnerware to poufs, there isn’t a sharp corner in sight. Just when I thought I was ready to say goodbye to the curvy ’70s trend that has characterized millennial style, Popus Editions makes rounded edges feel fresh again. That might have something to do with the jacquard fabric offerings in classic-with-a-twist patterns like chinoiserie and palm leaves from such iconic fabric houses as Pierre Frey and Dedar. Both the graphic and solid pieces are as successful as a single focal point as they are when mixed and matched together—there are endless combinations.
Considering the undeniable quality and high-end curation, I had quickly assumed the cost would be completely out of reach. But after doing a bit of research, I was proven wrong; sofas start at just over $3,000, making Popus Editions’s prices not much more than CB2’s. Each piece is made to order, with an eight-week lead time before shipping—which is nearly as long as it takes to get any old noncustom sofa these days. And this is just the beginning; the couple will continue to roll out more feel-good designs seasonally.