By Alex Redgrave

Published on July 7, 2016

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Photography by MOLLY WINTERS

Safari style for the junior set, complete with plush flamingo heads and animal-print wallpaper.

FLAMINGO ANIMAL HEAD by Fiona Walker $165SAFARI PRINT by Kazumi Yoshida at Tiger Flower Studio $995 NAME STOOL $105 STRIPED STORAGE BIN by Pehr $40 PLUSH LEOPARD AND LAMB by Melissa and Doug starting at $70 MOBILES by Pehr $80THROW BLANKETS by Pehr $75 EACH SOHO CHANGER by Duc Duc NYC $995 BLUE STOOL by Stray Dog Designs $395 NURSERY GLIDER by Madre private label starting at $1,150 ANIMAL BOOKENDS by Zuny $64 each PIGGY BANKS by Alex Marshall $78. For more info, visit madre.com

photography by  MOLLY WINTERS 
written by  ALEX REDGRAVE

The spirited mix-and-match aesthetic of Madre, a new children’s furnishings shop, brings color and pattern to the playroom.

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“TAILORED LAYERING” 

is how Mia Brous, Kerri Goldfarb and Louise Marsh describe their approach to decorating kids’ spaces. The three moms first bonded over a shared background in interior design and launched their children’s furnishings shop, Madre, a year ago. Starting with the bright coral door, the playful yet polished space is a breezy mix of bold prints, splashy colors, and whimsical accessories, like a menagerie of oversize plush safari animals and a set of fuchsia melamine drinking glasses. Parents can custom design headboards and window treatments, adding a personalized touch. “Everyone remembers their childhood bedroom,” says Brous. “It’s the first room you get to do from top to bottom without inheriting a bunch of furniture. You can start fresh.”

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Founders Mia Brous, Louise Marsh, and Kerri Goldfarb outside their shop, Madre, where the bright coral door hints at the colorful finds inside.

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Playdates for all stripes: the Madre founders have eleven kids between them!

STRIPED DHURRIE RUG by Madeline Weinrib $1,850 PLUSH GIRAFFE by Melissa and Doug$100 PINK AND BLUE DRUM STOOLS by Stray Dog Designs $395 EAMES TABLE $190

3 TIPS FOR ADDING A DOSE OF STYLE TO THE KIDS’ ROOM

  1. Think long-term.

     A nursery should be able to last for each of your babies, or transition to a toddler room. Buy a dresser you love and just put a changing pad on top for the diaper years. Crib skirts in different colors and patterns are great if you’re switching from boy to girl.

  2. Fun can be functional.

     We always recommend having a slip- covered glider that can easily be cleaned, and using fun baskets as your laundry hamper. We often include a custom day bed in the nursery, since you inevitably end up sleeping there! It becomes a comfy couch, where the whole family can gather.

  3. Make it your own. 

    You spend quite a bit of time in the nursery, so it should be designed for both parents and baby to enjoy. Buy artworks you find meaningful, or even try to incorporate a few items from your own childhood.

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Playful patterns make for sweet dreams.

BEDDING by Biscuit Home $60-$325.

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Leather animal bookends straight out of The Jungle Book.

ZUNY BOOKENDS $64 each.

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Soft playmats in bold designs.

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Teepees, tassels and weavings add worldly elements to a budding adventurer’s bedroom.

TEE PEE PRINT by Caitlin McGauley $150-$225 BLUE MUNA COTTON DHURRIE by Madeline Weinrib $1,850 CEYLON BATIK FABRIC by China Seas French BLUE COTTON FABRIC by ALAIN CAMPBELL GRASSCLOTH WALLPAPER by Thibaut.

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A plastic pop of color for outdoor entertaining.

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Photography by MOLLY WINTERS

LIBERTY BONNETS by Little Bean.