Selling your old furniture online is an exact science; it’s all about flattering lighting and using just the right descriptive adjectives. And according to secondhand marketplace Kaiyo, it’s also all about brand recognition. The company’s 2021 end-of-year report reveals that users would rather search by brand than style or color. 

According to Alpay Koralturk, Kaiyo’s founder and CEO, millennials in particular are more willing to shop secondhand in general. He explains, “They’ve become increasingly eco-conscious and more discerning with their dollars.” But as to where they’re spending their dollars, fan favorites like West Elm, CB2, and Ethan Allen top the list—most pieces sell within a few days of being posted. While Herman Miller and Design Within Reach furniture might not fly off the virtual shelves as swiftly, they retain the most value over time, at prices close to their original retail cost. 

But like any good vintage find, it’s about the thrill of the chase—some pieces don’t even last an hour on the site, gone in 25 minutes or less. The Modloft Sullivan dining table sold in a whopping 21 minutes, quickly followed by a pair of white West Elm nightstands that sold in just a minute more. If you can click fast enough, these are a few of the trending pieces we have our eye on.