Hay’s Best-Selling Storage Unit Is Now Available in the U.S.

From Denmark, with love.
blue utility shelf unit

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Between Flintstone-esque nooks and neon-colored floating ledges, we know by now that storage doesn’t have to be boring. Sometimes it can even be a focal point. Case in point: Hay’s powder-coated steel shelving unit, which comes in dusty blue and forest green and is now officially available to buy in the U.S. 

Due to popular demand (eagle-eyed fans of the Danish brand might remember when it was temporarily sold at the MoMA Design Store a couple years ago), the retailer is rolling out the best-seller Stateside. The frame is simple enough, with an industrial-inspired aesthetic that makes it perfect for anyone in search of a contemporary option. You can mount it on the wall or leave it freestanding.

We’ve spotted garage-style shelving in a few of our favorite spaces that prove just how surprisingly versatile this style is: In Sierra Tishgart’s Manhattan apartment, where the Great Jones founder made use of a blank wall with floor-to-ceiling shelves, in L.F. Markey’s London showroom, where they’re painted a vibrant green, and in vintage shop owner Sarah Shabacon’s Vancouver digs, where she styled her utility bookcase out completely in tonal neutrals. 

The fixture retails for $275—though if it’s not quite your style, check out these other pieces we’re loving from Hay. There’s no better time to get started on an organizational project, right?

Eiffel Shelving

HAY
$895.0

New Order Low Bookshelf

HAY
$995.0

New Order Credenza

HAY
$1745.0

New Order High Bookshelf

HAY
$1295.0

It’s hammer time: Follow @reno_notebook for easy rental updates, clever DIYs, and tips to nail your next project.

Elly Leavitt

Writer and Editor

Elly enjoys covering anything from travel to funky design (tubular furniture, anyone?) to the latest cultural trend. Her dream apartment would exist on the Upper West Side and include a plethora of mismatched antique chairs, ceramic vessels, and floor-to-ceiling bookcases—essential to her goal of becoming a poor man’s Nora Ephron. You can probably find her in line at Trader Joe’s. You will never find her at SoulCycle.

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