According to Google, This Decade’s Design Is Making a Comeback
Get ready for inflatable couches and dream catchers all around.
Updated Oct 22, 2018 6:58 PM
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The world of design trends can be a pretty fickle game, as trends come and go faster than you can say “accent walls.” We aim to spot what’s going to be the next hot thing by staying on top of industry events and new collaborations, but what can we predict if we turn to Google?
The search juggernaut’s data can be a very valuable resource for those looking to see which products are on people’s minds these days. To gain more insight into the trends that are making their way back to the design space, Digital Third Coast analyzed Google search data from 2004 to 2017 in order to determine both items that people have begun to search for with more frequency, as well as the pieces that are completely over (bye futons and lava lamps, you had a good run).
The results? We’re heading back to the ‘60s. Alessandra Wood, Director of Style at Modsy, a design tool that allows you to visualize your interiors via 3D imagery, tells Domino, “For over a decade, we’ve been seeing the Mad Men aesthetic top the interior design charts. Now, we’re starting to see another side of mid-century modern, as current trends are resurfacing the more obscure details of the era.”
Ahead, check out the unusual home decor items Google thinks we’ll all be buying in 2018.
Smegg 9.22 Cubic Feet ‘50s Style Right Hinge Refrigerator
, Bed Bath & Beyond,
Turns out the millennial obsession with avocado goes beyond just toasts and salad toppings: They now want avocado-colored fridges, too.
“People are actually searching for a trend introduced in the 1960s and popular into the 1970s: avocado-colored refrigerators,” explains Wood. “The green hue (which you might recognize from the kitchen in That ‘70s Show) was a popular appliance color, and seems to be making a small comeback for mid-century modern enthusiasts. But I wouldn’t run out and change your appliance colors, however: As we learned from the original avocado fridge trend, these colors go out of style quickly, and can leave your kitchen feeling dated.”
Calvin Hi-Gloss White Floating Shelves
$39.95 – $59.95
Shelving is an easy way to add storage to a small space, and the floating version is a minimalist’s dream, thanks to its low-effort look. “Who doesn’t love practicality and style?” says Wood. “Floating shelves are all the rage because they’re inexpensive, easy to install, easy to move, and don’t take up valuable floor space. They also give more layers to your space by allowing you to literally layer what you put on your shelves, rather than hanging a flat piece of art on the wall. This creates more visual intrigue in any room.”
Style your floating shelves with everything from soft throws to vases and books: We’re taking all our inpso from this colorfully minimalist LA loft.
Glamour Geode, Pink, One Kings Lane, $23
Geodes are geological structures that contain crystalline, mineral-like interiors, and both fake and real ones are sold abound at various home decor stores. “Believed to offer protection, geodes appeal to the hippie in all of us,” says Wood. “Layering them into your home decor gives a boho aesthetic, while also creating good energy in your home (if you believe in that sort of thing).” Sort of like the crystal trend on steroids, if you will.
Tassel Dream Catcher
, Urban Outfitters,
If you need more proof that the boho chic aesthetic isn’t going anywhere, it’s the fact that dream catchers are coming back. “The festival culture of the 21st century might also speak to why we’re seeing a resurgence of dream catchers and geodes,” says Wood. “The popularity of boho style has given us an eclectic and casual tone to fashion and interiors, and sparked interest in the energy around us.”
Inflatable Chair in Banana Palm
It turns out floats aren’t the only inflatable items people are looking for this summer: Inflatable chairs and couches seem to be all the rage, too. And as weird as this trend might seem, Wood insists that it actually has a pretty storied history.
“In 1967, Italian designer Paolo Lomazzi created the first mass produced inflatable chair, Blow. This whimsical design reflected the spirit of the era, and it challenged the status quo of what furniture should be,” she says. “The chair was effortless to move and reflected the more casual lifestyle of the generation’s youth. Inflatable furniture had a resurgence in the 1990s (my prize in middle school was my inflatable purple sofa from Claire’s), so this trend feels like one for diehards of mid-century design. It’s not really that practical, but since it’s inexpensive, inflatable furniture is great for festivals and beach days.”
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