“It’s really fun to make, very tactile, very satisfying,” Jordan insists. What started as a way to feed her two children and husband, Chris, years ago, grew in demand when her friends started asking for the nut milks on a weekly basis. She “accidentally” started taking orders. Now, through her company Fronks, she feeds many Austinites hungry for an alternative to big brand, watered down nut milks, for a nut milk that actually tastes like the nuts it was pressed from.
The milks come in three varieties: original, made with almonds, cashews, dates, and lightly spiced with cinnamon and sea salt; cocoa, which has everything that the original does, plus hazelnuts, extra dates, and cocoa powder; and simple, which is a blend of only almonds and cashews.
The Fronks bottle is practically an accessory unto itself, and the Fronks Instagram inspires serious Austin travel envy. Tall and slim, the glass bottles are printed with a pastel pink, blue, or cream pattern, which Jordan pictured “out in the wild” in Austin as she visualized the Fronks’ aesthetic story.
Jordan calls Austin’s style thoughtful, not minimalist but simple. And Fronks reflects that. “Our product is all fairly neutral. The color of the milk is neutral. We wanted the whites, blues, and pinks to contrast with the milk but also be colors you would find out in nature.”
She compares the way Fronks came to her—naturally—with what the Austin aesthetic is all about. “There are many different styles co-existing in Austin right now, but the ones that stand out the most are those that, regardless of the type of style, are executed in a subtle yet assertive way.”
Jordan is a native Texan, and has found her home in Austin among a rich group of small business owners like herself. “As diverse and often complicated as Texas is, the pride and ownership over our communities, our people, and the products we create is something special,” she says. “We’ve got a lot of friends doing some really cool things around town across many industries and it’s exciting to cheer them on and watch them grow.”
For Jordan, her work is intimately tied to her home: Fronks is a personal product, and Jordan’s values are bottled along with her signature blend of nuts and spices. “If I don’t want to buy my own product anymore, then something’s wrong.”
Fronks is currently only available in Austin, directly through the Fronks website. It costs $10 per bottle and is delivered to your home. But if you’re planning to visit Austin, there’s still a way for you to try it: Local restaurant June’s offers Fronks as an alternative milk on their menu.