You’ve Been Seeing a Lot of This Mirror Lately

There’s a reason why.
Lydia Geisel Avatar

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Sometimes the mirror is actually the one that’s the fairest of them all—especially if it’s the squiggly, sometimes white, sometimes pink one you’ve seen all over Instagram. The funny thing is, it’s hardly new—that mirror is Ettore Sottsass’s Ultrafragola, originally designed in 1970, and it’s merely having a renaissance. 

Its appeal isn’t surprising—I mean, just look at it—but the mirror is part of a larger trend we’ve seen over the past couple of years: Memphis design. (Sottsass founded the Memphis Group, the collective of designers that started the movement, in 1981.) Squiggly, abstract shapes? That’s Memphis. Thick black-and-white stripes alongside pops of neon and primary colors? That’s Memphis. Elementary school jungle gym–meets–intergalactic spacecraft-style architecture? That’s right—Memphis!

The Ultrafragola (“ultra strawberry” in Italian) may predate the founding of the Memphis Group, but it’s entirely in line with that aesthetic. And somehow it strikes the ideal balance between all-out ’80s and fresh, fun, contemporary; hence its newfound stature as a status buy.

Rapper Frank Ocean has it. Lighting designer Jonathan Entler covets it. And it can also be found on With its delightfully curvy, illuminated frame, it has become fodder for the Instagram age. But with the mirror’s roots in one of history’s most influential design movements, it’s the perfect branch between old and new. Not a bad thing to value, if you ask us. Admittedly, as a piece of history and a thoroughly iconic design, the Ultrafragola comes with a steep price, generally around $10,000. But it is definitely worthy of daydreams, no? Let’s take a look at all the ways it can be styled.

Amid Pretty Pastels 

photo courtesy of @mariejedig

The Ultrafragola fits in like a puzzle piece in Danish style influencer Marie Jedig’s home, where there are tons of playful touches (like a tile console by Ikon København and a retro lamp by Flos).

As a Dramatic End-of-Hall Accent

photo by Sharyn Cairns, design by Tamsin Johnson for Vogue Living

Sure, this mirror is functional, but make no mistake: It’s also a work of art. Here, interior designer Tasmin Johnson positioned it at the end of a short corridor to emphasize its presence. 

Somewhere Formal

In Lena Dunham’s New York City apartment, the mirror enjoys pride of place in the dining room. Pair it with graphic chairs and a sculptural table, and suddenly this room doesn’t feel so serious anymore.

Up Against a Textured Wall

pink mirror in a store
Courtesy of Jane Richards Interiors

Wallpaper, stone, brick: They’ll all go with this piece (the more pattern the better). Simply prop it up—like in the Jane Richards Interiors store—plug it in, and let it do its thing.

Lit From Within

photo by aaron bengochea

The mirror looks great turned off, but it really steals the show when it’s lit up. The neon lights that run inside it are what give it a rosy glow, otherwise it appears white. 

Contrasted With Mid-Century Treasures

photo by adrian gaut

It’s okay if you’re not all about Memphis; the Ultrafragola can blend in with plenty of different styles. In landscape architect Kimberly Von Koontz’s New York home, the mirror is a squiggly contrast to all the structured mid-century Italian collectibles, like a Superleggera chair.

In an All-Out Tribute

photo by Genevive Garruppo for sasha bikoff

Sasha Bikoff’s display at last year’s Kips Bay Decorator Show House is anything but subtle, with a cacophony of Memphis patterns filling every inch of the space. Amid so much color and print, the Ultrafragola is actually a point of serenity.

This story was originally published on July 11, 2019. It has been updated. 

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Lydia Geisel Avatar

Lydia Geisel

Home Editor

Lydia Geisel has been on the editorial team at Domino since 2017. Today, she writes and edits home and renovation stories, including house tours, before and afters, and DIYs, and leads our design news coverage. She lives in New York City.