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Every product you pass in stores and skim online this month probably seems to be in a various shade of blush—but all for an incredible cause. October is, of course, Breast Cancer Awareness month, and in honor, beauty and wellness brands are giving back in a handful of major ways. It’s a perfect time to help donate to a great cause, while simultaneously grabbing some incredible products, too.

With the exception of skin cancer, breast cancer is the most common cancer for women. So common that every two minutes a woman in the U.S. is diagnosed with it. Every. Two. Minutes. That is insanity. And a major aspect of defeating breast cancer is research and awareness, which takes some serious money, and is exactly where the brands below come in. A handful of companies have aligned with worthy nonprofits, all in the name of making breast cancer ancient history. We picked some of our favorite products that we’re purchasing this month.

Elemis Limited Edition Pro-Collagen Rose Cleansing Balm Supersize, $99

British brand Elemis has teamed up with The Pink Agenda, pledging to give the nonprofit $25,000. The bonus (beyond just supporting a brand giving back) is the limited edition jar (available only until the end of October), with a handmade rose-print designed by British fashion house Lily and Lionel. It’s also a supersize balm (and their number one bestseller), which will effectively cleanse skin—all with the powerful yet delicate combination of five different rose extracts. And you’ll only need a teeny tiny amount nightly, so that supersized jar will also probably last until next October.

By Rosie Jane Rose Cheek + Lip Balm, $22

For the month of October, By Rosie Jane will be donating ALL profits of their epically wonderful Rose Cheek + Lip Balm to City of Hope, a comprehensive cancer center dedicated to treating both the physical and emotional needs of their patients. By Rosie Jane founder, Rosie Johnston, is especially committed to fighting cancer, as her own mother is a breast cancer survivor. And the Cheek + Lip Balm in rose is a fresh, pop of pink that universally flatters all, not to mention the incredibly soothing ingredients: organic shea butter, rosehip oil, and calming white tea. This makes an incredible gift too, so stock up for all your friends and family now!


The brand that specializes in curly hair is donating $1 per sale to Breast Cancer Research Foundation for the entire month of October. They’ll also be matching dollar-for-dollar donations made to their Curls for a Cure program, which goes entirely to BCRF.

This is the perfect opportunity to purchase a product you’ve been wanting to test out, like the Ultra-Nourishing Intense Hydrating Mask ($32), which repairs and hydrates lackluster hair with a combination of proteins and oils.

Cote Think Pink! Set, $38

In honor of Breast Cancer Awareness Month, clean nail polish brand Côte just launched their Think Pink! Set, which 100 percent (!!) of all proceeds goes directly to the Phase One Foundation, a nonprofit clinical research foundation with a mission to find treatments that will transform what might be a terminal illness into hope for a full and productive life.

The special edition set includes three travel-size shades of pink, their strengthening base coat, top coat treatment, acetone-free takeoff towels (they’re excellent!), a custom nail file—all in a pink chevron case.


This October, S’well is donating 20 percent of the retail price of three shades of pink bottles (Bikini Pink, Pink Topaz, and Geode Rose) to the Breast Cancer Research Foundation. S’well has actually been partnering with BCRF since 2016, and has helped to fund over 700+ hours of research to date.

We can’t get over how unique and gorgeous the Geode Rose shade is specifically, adding to cart ASAP!


Been meaning to spring for a new, high-quality heat tool? October is your month then, and GHD is your brand because GHD and Lulu Guinness have teamed up for a limited edition collection—all in the name of ending breast cancer. You can grab either (or both!) the adorable lip print Gold Styler ($199), or the powerful, ionic technology Air Dryer ($199)—both give a donation of $5 to BCRF.

Ralph Lauren Fragrances

Throughout October 2018, Ralph Lauren Fragrances will donate 100 percent of profits (wow!) from every bottle of Romance, Tender Romance, and Midnight Romance to the Ralph Lauren Pink Pony Fund. Although Ralph Lauren has special givebacks throughout the month, the brand is dedicated year-round in a big way to fighting cancer. Their fund is a global initiative in the fight against cancer with a specific mission to reduce disparities in cancer care, as well as ensure that treatment is available at an earlier, more curable stage. On top of giving back to a worthy cause, and restocking on your favorite fragrance, you’ll also get a limited-edition duffle bag as thank you for your support. (Stock up on fragrance Christmas gifts now!)   

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