Selling a home, ironically, is always a bit of an investment, and according to Zillow’s recent market research, most homeowners make at least two minor improvements before going live with their listing. But before you upgrade all your appliances or hire someone to stage your furniture, consider picking up a paintbrush and heading outside. It turns out that one of the easiest and most cost-effective ways to ramp up your ROI is by sprucing up the front door. In its latest report, Zillow specifically identified two colors that not only deliver major curb appeal but can boost your asking price. 

Go with a bold black and you could tack thousands on to your price—on average, buyers would be willing to pay $6,449 for homes with this dramatic statement. Or if a superdark color isn’t your speed, try slate blue. This shade was shown to bring offers up an estimated $1,537. At the very least, steer clear of cement gray, which was ranked by potential buyers as the “least desirable” option, and millennial pink, which some of the study participants claimed can come off as “kind of shabby-looking” (ultimately dropping what they’d be willing to offer by a hefty $6,000). 

If you’re thinking of selling your home and want the most bang for your buck, grab a gallon of one of the swatches, below, vetted by our very own Style team, before you call your real-estate agent. 


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