Photography by Anthony Urbano

Published on May 30, 2021

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Mario Bellini Camaleonda Sofa Reproduction, Eternity Modern; Akari 55D Light Fixture by Isamu Noguchi, Noguchi Shop; Serenata Ash Gray Rug, Ruggable; Matter Gray Cement Square Side Table, CB2; Abstract Painting by Magic Paints On Brushes, Etsy.

After a year in lockdown overpaying for a one-bedroom that wasn’t set up for shooting at-home content, creative Anthony Urbano decided to start fresh in a lofted studio in New York City’s NoMad neighborhood. “I sat in the same spot on my couch the whole entire year, but I had an empty dining room,” he remembers. “I like to call my new apartment a downsize but an upgrade.”

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With all the great rental deals in the city in January, Urbano scooped up the perfect spot in a blink. “When I walked in, my listing agent said she saw my face light up,” he says—both figuratively and literally. The windows face Madison Avenue and the rays pour in. Add to that the 13-feet ceilings and open-plan layout, and he was sold. 

oval baby blue mirror and white chairPin It
Puffy Lounge Chair by Faye Toogood, Hem; Capsule Mirror in Sky Blue, Bi-Rite Studio; Haller Credenza, USMDrawing 264-Gesturing Man Artwork by Derek Overfield, Minted.
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Theia Glam Globe Style Floor Lamp by Health & Cliff, Overstock.

Another big transition quickly followed: Urbano sold all his old furniture and hand-me-downs that had moved with him over his eight years in the city. This place deserved to be decorated from scratch. “I spent 24 hours a day on my Instagram Explore page, which was filled with decor and vintage stuff,” jokes Urbano. His first purchase: a curvy sky-blue mirror from Bi-Rite Studio in Brooklyn that now hangs in his living room. 

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Bio Componibili 3 Tier Storage in Green by Kartell, MoMA Design Store; Floating Lines Metal Wall Shelf in Gray, West Elm.

The rest of the space, which doubles as Urbano’s photo studio, is completely devoid of color by design. “My fashion style is all over the place,” he says. “I like crazy colors and prints. I purposefully made the living room neutral so I would have a minimal background that wouldn’t clash.” 

“I like to call my new apartment a downsize but an upgrade.”

Urbano, who has a background in structural engineering, approached furnishing function-first: layouts with multiple configurations and practical, ultra-organized storage solutions. Modular items—like the three-piece sofa and the four marble and concrete stools that serve as both coffee table and extra seating—were key to the latter. A lucky Craigstlist find was a vintage USM Haller unit, which holds anything the nearby walk-in closet doesn’t. 

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Hoop Coffee Table, Zespoke.

“I call it my grown-up Lego project,” he says of the piece. Urbano couldn’t afford a brand-new version of the real deal, but he stumbled upon the secondhand one for 60 percent off the original price. The catch: It was only the frame. Although “it wasn’t exactly what I wanted,” he notes, a bit of research brought him to the brand’s NYC showroom, where he was able to purchase new doors, handles, and castors separately. “I probably saved about $1,400,” he estimates. It wasn’t his only budget win—the globe floor lamp in the corner is a convincing dupe of a Flos design that Urbano scored on sale for less than $100.

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The Sun Shower Curtain, Quiet Town; Les Courbes Bleu Poster, Desenio.

In the bathroom, Urbano was true to his vibrant self. “When my friends first walk in, they’re always surprised about how minimal the space is, and then they see the bathroom,” he says. The all-white, subway-tiled space is outfitted with a neon yellow shower curtain, graphic orange rug, and rainbow-hued storage baskets. Underneath the vanity, a mint green Kartell Componibili unit showcases more of Urbano’s engineering prowess: Each compartment is outfitted with a lazy Susan so his skin-care regimen can be easily accessed from all angles. “I have a ton of grooming products, so the pedestal sink and open shelves were my worst nightmare,” he notes. 

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Art, Renew Finds; Kitchen Towels, Dusen Dusen; Always Pan, Our Place; Checkered Drip Rug by Anne Made Studio, Etsy.

The kitchen got an equally punchy splash of color with more crates and a navy–and–light blue–checkered rug that looks as though it’s melting, snagged on Etsy. The artwork, like many other pieces around the apartment, is a vintage discovery, this time on Instagram account Renew Finds

loft bedroom with mattress on floorPin It
Zen Paint, Behr; La Demoiselle Poster, Desenio; Matelasse Coverlet, Parachute Home; Leopard Pillow, Cold Picnic; Animal-Pattern and Linen-Blend Cushion Covers, Diane von Furstenberg x H&M Home; Metalized Glass USB Table Lamp, West Elm; Vintage Checkerboard Berber Rug by My Berber Morroccan Rug, Etsy.

Urbano’s bedroom upstairs was actually advertised as a storage loft, but he knew from the start he wanted to make it his extra-cozy sleeping quarters. Because the ceilings are only 5 feet tall, he found a plush rug to soften crawling into bed. The mattress, which is directly on the floor to offer the most headroom possible, is backed by Urbano’s old IKEA storage unit, now a headboard–slash–linen cupboard. “I call it my treehouse,” he says. “It feels like when you’re a kid, climbing up a ladder to your own little world where no one bothers you.” 

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The Goods

Go-to vintage shops: Reuse America, Humble House, and Renew Finds in Brooklyn. 

Must-visit local home store: Coming Soon.

Favorite sources for plants: The Sill and Superior Florist

Bookmarked decor site: MoMA Design Store.

Most affordable thing in my home that gives me the most joy: Weekly $5 flower bouquets  from Trader Joe’s.

Object in my home that gets the most use: My coffee-table stools (they’re a dining table, desk, extra seating, and prop stands).

I loved working with: My cousin Rudy Maag. He has a B.A. in art history and is launching an online vintage clothing shop this summer, so he has a really great eye for design. He helped me source a lot of my furniture and decor.

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