The days of schlepping to the mall for your beauty products are over. Amazon’s newest private label is here: The retailer just launched Belei, its first-ever skincare line—and yes, everything is eligible for free, two-day shipping. What’s more is that Belei promises a simplified skincare routine: Every product is free of parabens, phthalates, and sulfates.
The collection includes moisturizers, an eye cream, and spot treatments, ranging from $9 to $40. Out of makeup wipes? No problem, as they’re just a click and a two-day ship away.
While this is the first time the retailer is delving into in-house beauty, it isn’t Amazon’s first venture into designing its own products. In 2017, the company launched two furniture brands, following it up in 2018 with Dorotea, Amazon’s line of chic ceramics. The fact that it’s now branching into skincare is an exciting new initiative, and we’re already stocking up our carts.
Ready to do the same? Here are our top three picks from the new Belei line.
See more on skincare: