This New Designer Rug Collab Is Serving Up Cozy Northwest Cottage Style

A sneak peek of Heidi Caillier x Joon Loloi.
Lydia Geisel Avatar
woman in dining room
Courtesy of Joon Loloi

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Heidi Caillier has a knack for making new things look old, be it a carriage house clad in reclaimed white oak or a bathroom with an unlacquered brass shower door. That’s what makes the Seattle-based interior designer’s projects all look so timeless, and now she’s applying that same touch to her first-ever rug collaboration. Caillier is the first designer to work with Joon Loloi, rug brand Loloi’s new home furnishings branch. Ahead of the launch, which spans 22 rugs and 20 pillows, we sat down with Caillier for an exclusive look at the pieces, which were designed with pattern-mixing in mind. 

“You could definitely fill your house with these rugs and it wouldn’t feel like you have 20 versions of the same thing,” says Caillier. While she considers most of the pieces to be pretty neutral, she wove in subtle hits of color, like the violet gingham Ruth Pillow, to spice things up. “I feel like people don’t give purple it’s due. It’s one of my go-to colors,” she says. 

bedroom with blue quilt
Courtesy of Joon Loloi | Pictured: Spruce Rug and Courtney Pillow.
kitchen with runner
Courtesy of Joon Loloi | Pictured: Carrolton Rug.

The patchwork pillows were one of the first ideas that came to Caillier, who is a lover of vintage textiles, particularly of French quilts. “The beautiful thing about them is that they’re often patched over naturally, the piece has some history. It’s a nice way to integrate different textiles into one piece,” she shares. Below, the interior designer shares a few tips for making the textiles work in any space.

Bookmark Her Favorite Rugs

eclectic dining room
Courtesy of Joon Loloi | Pictured: Ash Rug.

“I love the Ash rug a lot. Another favorite is the Zinnia. What’s so beautiful about them is the pattern. I tend to use a lot of earthy, muddy tones and then I bring in a little bit of color that’s unexpected, like violet or red or yellow. The Ash would be nice for a living room; some place that has a tad bit more formality to it. Same with the Carrolton. It could go in a primary or guest bedroom with lots of layered patterns.”

Always Go Bigger Than You’d Think

twin beds with green bedding
Courtesy of Joon Loloi | Pictured: Lilette Rug, Izzy Pillow, Kayleigh Pillow, and Dana Pillow.

“I think a mistake people often make is that they get a rug that’s too small for their space. It instantly makes the furniture look awkward. My general rule is to go bigger versus smaller. A bed should definitely sit on [a rug] and both sides should come and spill over past the nightstands (but I like for the rug to sit in front of the nightstands).” 

Toss in a Pillow That Doesn’t Quite Make Sense

dark room with gallery wall
Courtesy of Joon Loloi | Pictured: Lizzy Pillow, Ruth Pillow, Maloree Pillow, and Haris Pillows.

“When I’m mixing textiles, I like it when something feels a little bit random. We’ll often do three designer fabrics and then one vintage pillow that doesn’t match anything else. I think that’s the nice part about these patchwork ones—that’s your random pillow.”

Count Your Cushions Carefully

pillows on sofa
Courtesy of Joon Loloi | Pictured: Liam Pillow, Haris Pillow, and Dana Pillow.

“I tend to go simpler on beds. I like to do sleeping pillows, and then a bolster or one throw. I won’t ever do three or more. For sofas, it all depends on the size. If you’re doing something that’s nine feet or longer, you probably want four or five pillows. If you’re doing a sectional, you could be looking at nine-plus.”

Shop Our Favorites from the Collab

Joon Loloi

Ash Hand Knotted Rug (8×10)

$2,109
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Joon Loloi

Justin Pillow

$49
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Joon Loloi

Ruth Pillow

$39
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Joon Loloi

Shrader Jute Rug (6×9)

$289
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Joon Loloi

Tilden Rug (8×12)

$1,349
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Joon Loloi

Dana Pillow

$45
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Lydia Geisel Avatar

Lydia Geisel

Home Editor

Lydia Geisel has been on the editorial team at Domino since 2017. Today, she writes and edits home and renovation stories, including house tours, before and afters, and DIYs, and leads our design news coverage. She lives in New York City.