My New Favorite Bedding Company Sends Fresh Sheets Every Six Months
It’s all part of the brand’s zero-waste model.
Published Jan 18, 2024 1:16 AM
We may earn revenue from the products available on this page and participate in affiliate programs.
It’s more than fair to say that bedding is a highly saturated market—and as someone who used to rifle through the bins at T.J. Maxx for her next set of sheets, I haven’t always been the most discerning customer. But somewhere along the DTC bedding boom, I started to care a little bit more about what I put between me and my mattress, and millennial branding, while adorable, had often steered me wrong.
Organic cotton quickly became my go-to (less chemicals means less environmental harm), and around that time, a friend told me about Lola & Veranda, a newish company that sources its GOTS cotton (the standard for organic, eco-friendly, and socially conscious fibers) from India and weaves it into a truly soft and breathable sateen. Not only was it a visual respite from the desert tones and rumpled linen that have taken over my Instagram feed (for example, Lola & Veranda’s Zandra Rhodes collaboration plays off the artist’s funky vintage patterns in a cool, fresh way), its zero-waste model was like nothing I’d ever seen before.
Here’s how it works: When you purchase your linens, you choose between queen and king sets, then choose between subscribing and buying your bundle outright. The subscription includes a one-time $99 fee for first-time subscribers, then you’re billed monthly. That option unlocks the best part of Lola & Veranda: you can return your sheets every six months via a prepaid label for a new pair (a dream for an editor who’s constantly inspired by new things!). The old linens are then either restored and resold at a discount, donated, repurposed as tote bags or eye masks, or rewoven into fiber again. The subscription also includes exclusive rates on bath linens, first access to new drops, and some upcycled freebies. And not to worry if it doesn’t work out. You can cancel your membership within 30 days for a full refund, no questions asked.
As I smoothed the Sir Samuel set (a clean, bright gray shade) over my mattress, I realized that it’s all the small details that make Lola & Veranda stand out: the subtle embroidery on each pillowcase (there are four in a bundle), the fold-over pillow and duvet covers that hide what’s inside, and the peekaboo corners at the top of the duvet cover that allow you to easily tie your comforter to the duvet without crawling inside.
I’ll be honest: Lola & Veranda isn’t cheap—the price for a queen bundle, $640, is on par with Coyuchi and Cultiver—but neither is sustainability and ethical production. For me, it’s worth it, and while there are only four solid-color offerings at the moment, I can’t wait to see what new shades come down the pipeline this year—because I’m not switching brands anytime soon.