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Shopping for bedding can be overwhelming. Even if you know exactly what you’re looking for, it’s easy to lose hours to the endless scroll through sheets and comforters. And if you don’t know exactly what you need? Then the options seem even more daunting. 

Where to start? Sade Strehlke, who has tested tons of sheets for Domino, says the material comes first. “I like the crisp coolness of percale in the summer and more sumptuous sateen and linen in the cooler months,” she says. Next comes construction—while many people focus on descriptors like Egyptian cotton, for example, it’s actually how that cotton is woven and treated that matters most. Strehlke says if a brand isn’t up front about how its products are made, she’ll move on to the next option. And a word about thread count, a way many of us are inclined to evaluate bedding: “Thread count is often billed as the most important thing for sheets, but it’s a marketing gimmick,” says Strehlke. “Raw materials, along with how and where it’s constructed, are way more important.”

When it comes to style, it helps to think about what you gravitate to in your everyday life. If you’re all about a simple, clean aesthetic, a classic set of white or striped sheets might be your best option. Want to try something more trend-forward? Look for bedding at an affordable price point so you can try out new looks without breaking the bank.

Below, we’re giving you the rundown on the best places to shop for bedding online—whether your wish list starts with a certain style, fabric, or budget.

Our Favorites

Best Traditional: Serena & Lily

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Product range: Sheets, pillowcases, duvet covers, bed skirts | Material: Cotton, linen, sateen, percale | Shipping: Standard shipping is free

What we like:

  • Simple yet interesting patterns
  • Website allows you to search by feel

Worth noting:

  • A little pricey

Why we chose it: Classic, timeless pieces that will stay in your linen closet for years to come. 

Serena & Lily is the place to go if you want your bed to look like it summers on Nantucket: The brand is nailing the timeless, preppy-but-not-too-preppy look. We especially love its embroidered sheets—crisp white sets in percale and cotton upgraded with subtle color and texture.

We also like that it has a dedicated nursery line, with kid-friendly patterns like whales and elephants and a boat-themed toile that looks great in larger sizes, too. 

Best Basics: Brooklinen

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Product range: Sheets, duvets, toppers, quilts | Material: Percale, sateen, linen, cashmere, flannel | Shipping: Standard shipping is free

What we like:

  • Website includes a quiz that helps you quickly get to the product that best suits your needs
  • Neutrals that don’t feel boring
  • Offers easy all-in-one bundles

Worth noting:

  • Color palette is fairly narrow

Why we chose it: A tried-and-true e-commerce brand with elevated basics.

If you spend any time on Instagram or listening to podcasts, you’ve probably come across a Brooklinen ad—it is one of the original direct-to-consumer bedding companies, after all. The brand is all about elevating basics, and its fabric options include heathered cashmere (a luxe alternative to flannel for cold nights) and washed linen, beloved by shoppers and made from 100 percent linen. We like that all of Brooklinen’s sheets are available in classic cream and gray as well as limited-edition shades that feel consistently on trend, like warm terracotta and a cheerful blue gingham. 

Domino deputy editor Julie Vadnal loves the luxe sateen bedding, which also happens to be one of the brand’s top sellers, in a cool slate gray or minimal-chic windowpane pattern. 

Best One-Stop Shop: Parachute

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Product range: Sheets, pillowcases, duvet covers | Material: Percale, sateen, linen, brushed cotton | Shipping: Free

What we like:

  • It sells everything you need—including bed frames and pajamas
  • High quality stands up to regular use and washing

Worth noting:

  • Some colors only appear as seasonal specials

Why we chose it: From sheets to mattresses, this one-stop shop can outfit a bedroom in mere minutes. 

Parachute doesn’t just sell sheets or duvets or pillows—it sells it all, from mattresses to pajamas to a candle designed to lull you to sleep after a long day. That makes it a great option for anyone trying to put together a bedroom quickly (or anyone who doesn’t want to do a ton of shopping around). Made in Europe, the brand’s sheets are Oeko-Tex certified, too, so you don’t have to worry about harmful chemicals in your bedding. 

Domino market editor Cat Dash has had and loved Parachute’s percale sheets, meant to stay crisp and cool to the touch, for a few years now and reports that they’ve held up well to repeat wash cycles. 

Best Organic: Coyuchi

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Product range: Sheets, pillowcases, duvet covers, inserts, toppers | Material: Percale, flannel, sateen, linen, jersey | Shipping: From $8

What we like:

  • All products are made from 100 percent organic cotton
  • Transparency in sourcing and manufacturing

Worth noting:

  • Prices are on the higher end of the spectrum

Why we chose it: One of the first to do organic bedding—and still one of the best.

For the past 30 years, Coyuchi has been at the forefront of the push to use organic, fair-trade textiles in bedding. The brand’s sheets, which come in fabrics like flannel, sateen, and jersey, are made from 100 percent organic cotton and sourced and produced with eco-friendliness and ethical standards in mind. That ensures you can feel good about what you’re buying. 

Of course, style matters, too, and on that front Coyuchi gets it right, with a palette rooted in earthy tones like sepia, sage, and cool ocean blues. 

Best Patterns and Colors: Urban Outfitters

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Product range: Sheets, duvet covers, pillow shams | Material: Cotton, linen | Shipping: Varies depending on location

What we like:

  • A mix of basics and trendy accent pieces
  • Bedding comes in twin XL, ideal for dorm rooms
  • Great sale section

Worth noting:

  • Hard to find 100 percent cotton fabrics

Why we chose it: On-trend colors and patterns at affordable price points.

Urban Outfitters’s Home section has long been a secret source for people who want bedding that’s on trend without being too trendy. It also doesn’t hurt that the price points fit with just about every budget. The offerings change regularly, and though there are always cotton sheets in colors like white and dove gray available, where Urban Outfitters really shines is in pattern and color. Right now on its website, for example, it’s possible to find bedding in a funky graphic checkerboard print; a psychedelic floral and mushroom pattern; and, for the most glamorous among us, a velvet that feels straight out of an Old Hollywood boudoir. 

Best Linen: Bed Threads 

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Product range: Sheets, pillowcases, duvet covers, bed skirts | Material: Linen | Shipping: From $8

What we like:

  • French-made, 100 percent flax linen
  • Opportunity to mix and match styles and colors
  • More affordable than some other linen brands

Worth noting:

  • Each size is meant to fit 2 categories of bed size, meaning you might get a less precise fit

Why we chose it: A dedicated linen shop with high-quality offerings in an assortment of colors and sizes.

Linen, as a bedding material, does it all. It’s cool in the summer and cozy in the winter, and if it’s cared for properly, it will only get softer and softer over time. We love Bed Threads for linen because it’s all the company does, and its linen range, available in 16 different colors, reflects that attention. The brand regularly introduces colors that feel fresh yet timeless; this season’s newest shade, for example, is an autumn-ready forest green. 

Bed Threads also lets you mix and match, so you can put together a tone-on-tone set in shades of orange, red, or blue. It also sells pillowcases in three sizes and even bed skirts, so no part of your bed setup will be neglected. 

Best Duvet and Pillow Inserts: Amazon

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Product range: If it goes on a bed, the company sells it | Material: Extensive range | Shipping: Tons of options for Prime and non-Prime customers

What we like:

  • Unmatched selection
  • Easy to sort by price
  • Huge customer base that leaves detailed reviews

Worth noting:

  • Can be overwhelming to sort through

Why we chose it: Whatever you’re looking for, Amazon has it—at every imaginable price point. 

So you’ve got the perfect duvet cover and pillowcases to match. Now all you need are a comforter and pillows to go in them, which can be easier said than done. We hardly need to tell you that Amazon sells pretty much everything, but it can be a great—and sometimes overlooked—option when shopping for bedding. With thousands of products, it’s easy to find inserts in down, down alternatives, or whatever material most appeals to you. We also love that Amazon customers are prolific reviewers (and often include pictures of their wares), making it easy to get a sense of what you’re buying and what you can expect it to look and feel like IRL. 

Best Value: Target

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Product range: Sheets, comforters, pillows, and accessories | Material: Percale, sateen, jersey, linen, blends | Shipping: Same- and next-day delivery, plus in-store pickup.

What we like:

  • Fun designer collaborations
  • Weekly sales that often include deals on bedding

Worth noting:

  • Stock varies from store to store

Why we chose it: Tons of defined styles, from boho to beach house to rustic, at affordable price points.

In stores and online, Target’s bedding section carries the trends of the moment and classic styles that withstand the test of time. From Hearth & Hand, its long-standing collaboration with Chip and Joanna Gaines, to newer collections, like Justina Blakeney’s Jungalow, the retailer makes it clear that you don’t have to sacrifice style to save money. 

While everyday prices are low, the weekly specials often include bedding, especially at key times of year like early fall and the holiday season. 


Hawkins New York
This beloved Domino brand is a close second for Best Linen. It has 18 awesome color options, though keep in mind that the prices are a bit on the high end.

A close runner-up for Best Patterns, the brand has more of a boho lean to its offerings than Urban Outfitters. Think: lots of romantic florals.

Samantha Weiss-Hills, Domino’s deputy commerce editor, loves this brand’s crisp white percale sheets.

Boll & Branch
Another Vadnal recommendation: She calls Boll & Branch’s bedding “insanely soft and durable” and points out that the brand is also transparent about working conditions in its factories.

Kip & Co
Lindsey Mather, Domino’s digital director, loves this brand’s patterns, which include leopard print and pastel tie-dye.

How We Chose These Products

We’ve spent years thinking about bedding and checking out new brands and offerings. Our regular testing involves not just examining sheets out of the package but also actually using—and sleeping on—them. Are the colors still vibrant after repeated washings? Is the fabric soft and pill-free? 

Our Shopping Checklist

Types of Bedding

A standard set of sheets usually comes with a fitted sheet, a flat sheet, and two pillowcases, and many of our favorite brands also sell items individually if you’re looking for replacements or extras. When it comes to covers, you have two options: a comforter, which is one single piece for keeping warm, and a duvet set, which is comprised of an insert (traditionally made from down and now available in a variety of allergy-conscious and cruelty-free materials) and a duvet cover you can take off for easy washing. Duvet sets will often include shams meant for use on decorative pillows. 

Direct-to-Consumer vs. Retail

For decades, retail stores have cornered the market on bedding, with major department stores being the go-to for many shoppers. There are still some big advantages to shopping retail, either in store or online; retailers like Target and Macy’s usually carry a wide selection of products at different price points, and sales are common. The rise in direct-to-consumer brands has also been great for the world of bedding. Many DTC companies, like Coyuchi, focus on transparency, and rather than selling a little bit of everything, they go deep on perfecting sheets in a few specific fabrics and colorways. 


Price points vary pretty dramatically when it comes to bedding, so it can help to start with a budget and narrow your search to products that fit within it. Strehlke says you don’t have to spend a fortune to get something you’ll love: “Some of my favorite brands for quality, won’t-break-the-bank sheets are Parachute and Brooklinen.”

Warranties and Return Policies

Many DTC brands, including Parachute, our pick for all-in-one shopping, offer a 60-day return policy, as does Serena & Lily—it’s actually longer than its standard, nonbedding return policy. One thing you’ll want to be mindful of is the difference between a warranty and a return policy, especially if you’re buying from a store that sells products by multiple brands. A return policy usually means you’ll get your money back, while warranties often involve a brand sending you replacement items. 


Stores like Amazon and Target draw tons of reviews on almost every product they sell and have the option to filter results based on the number of high reviews. Our advice when it comes to reviews? Check out the text in addition to the aggregate number of points or stars. Sometimes people will rate something lower than average based on circumstances specific to them. 

Ask Domino

Q: What bedding do I absolutely need? 

A key question to ask here is how often you plan on swapping out your bedding. With the seasons? For style reasons? Or for temperature reasons? We like having at least two sets: one for use in the summer months, in a crisp fabric that stays cool on hot nights, and something heavier for winter, like a flannel or a thick linen. In general, having at least two sets can make the pressure of laundry a little less intense. 

Q: How often should I replace my bedding?

The National Sleep Foundation suggests replacing pillows every one to two years. They’re designed to support your head and neck while you sleep, and older pillows can lose volume, making them less comfortable over time. Comforters and duvet inserts aren’t supporting the full weight of your body, so with good care they can last as long as 10 to 15 years. Sheets are a little trickier, since it makes sense to hold onto sets that seem like they’re in good condition. Two years, on average, is a good time to refresh everyday sheets, though materials like flannel, which are meant to be used just a few months out of the year, will last longer. 

Q: What are the most common materials for sheets? 

By far the most common material used to make sheets is cotton, though there are a variety of constructions, including jersey (for people who like the “soft T-shirt” feeling) and percale, for those of us who prefer a crisper sheet. Linen is a beloved sheet material since it works in all seasons. Both 100 percent linen and 100 percent cotton are more desirable than a mix, but sheets in a blend of fabrics can be just as comfortable. 

The Last Word

Everyone has different needs when it comes to bedding, and we love that brands are making it easier than ever to shop based on fabric, price, and sustainability. Our go-to bedding sources each have something unique to offer, but the one thing they have in common? You’ll want to keep their products in your rotation for seasons to come.